Last updated on April 17, 2014 at 1:21 EDT

LeapFrog Unveils Reduced Price For Original #1 Learning Tablet LeapPad1

September 6, 2012

EMERYVILLE, Calif., Sept. 6, 2012 /PRNewswire/ — LeapFrog Enterprises, Inc. (NYSE: LF), the leader in educational entertainment, today announced a reduction of the price for the #1 learning tablet LeapPad1 to a MSRP of $79.99. Launched in the summer of 2011, LeapPad1 quickly became the most sought-after holiday product, topping the wish lists of children around the world and winning more than 20 awards including the prestigious Toy of the Year award from the Toy Industry Association.

(Logo: http://photos.prnewswire.com/prnh/20090219/LFLOGO )

Building on the success of LeapPad1, LeapFrog just launched LeapPad2 at a MSRP of $99.99. The new LeapPad2 brings new features that are not found in the original LeapPad1: new front-and-back cameras and video recorders, double the on-board memory (4GB), longer battery life and a new recharger pack option that allows more play time on the go.

“With the launch of the new LeapPad2 and its upgraded features, we are reducing the price of the original LeapPad1, making LeapFrog’s educational entertainment solutions more accessible to families everywhere,” said Greg Ahearn, chief marketing officer at LeapFrog. “As parents are beginning to research products for their kids’ holiday wish lists, they now have the choice between two great solutions at two price points, fitting every budget and need.”

While LeapPad1 and LeapPad2 have different features, they share an extensive library of hundreds of fun, educational games, creativity apps, eBooks, videos, music and more. This robust library is a combination of top quality educational entertainment from LeapFrog and engaging content from the biggest names in children’s entertainment. All music and video downloads have been individually selected and reviewed by LeapFrog’s highly experienced team of learning experts to ensure they are age-appropriate and safe for kids.

About LeapFrog

LeapFrog Enterprises, Inc. is the leader in educational entertainment for children. LeapFrog’s award-winning product portfolio helps millions of children achieve their potential by delivering best-in-class curriculum through engaging content, fun multimedia learning platforms and toys. The Learning Path, LeapFrog’s proprietary online destination for parents and extended family, provides personalized feedback on a child’s learning progress and offers recommendations to enhance each child’s learning experience. Through the power of play, LeapFrog’s products and curriculum help children of all ages prepare for school and life success. LeapFrog’s products are available in more than 45 countries and have been used by teachers in more than 100,000 U.S. classrooms. LeapFrog is based in Emeryville, California and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Come see the learning at leapfrog.com.

    Monica Ma                                      Kathryn Green
    LeapFrog PR                                    LeapFrog PR
    510-596-3437                                   510-596-3405
    mma@leapfrog.com                               kgreen@leapfrog.com

SOURCE LeapFrog Enterprises, Inc.

Source: PR Newswire