Yoplait® Kicks Off Its Fifth Annual Hispanic Lids For Life Tour With Actress And Breast Cancer Survivor Adamari Lopez
MINNEAPOLIS, Minn., Sept. 10, 2012 /PRNewswire/ — The Yoplait Save Lids to Save Lives Tour with Adamari Lopez last week kicked off its 2012 breast-cancer awareness campaign in the Hispanic community. The tour will take the popular actress, television host and breast cancer survivor to eight U.S. cities with large Hispanic populations, where Ms. Lopez will continue to urge early breast cancer detection among Latinas and enlist their support for Yoplait’s Save Lids to Save Lives® initiative.
Ms. Lopez’s tour kicked off Sept. 6 in Miami and ends Oct. 26 in Houston. She will also visit New York, Chicago, Los Angeles, Dallas, Houston, San Antonio and Phoenix, where she will take her message of hope to Latinas through media interviews and appearances at supermarkets. This is the fifth consecutive year that Yoplait and Ms. Lopez have teamed up on behalf of Save Lids to Save Lives®, which benefits Susan G. Komen for the Cure®. For the past 14 years, Yoplait has been a passionate supporter of the fight against breast cancer, donating more than $34 million to the cause through all of its programs.
“I’m delighted once again to team up with Yoplait to help Latina women understand the importance of their breast health and inspire others to join the fight against the disease,” said Ms. Lopez, who emphasized that she was able to overcome her breast cancer diagnosis seven years ago thanks to early detection and “the tremendous support I received from my family.”
“My successful struggle with breast cancer is a testament to the fact that early detection can and does save lives, and that we are all in this together – mothers, daughters, wives, sisters, neighbors, best friends. These are the people who mean the most to us, and they are all at risk for breast cancer. To take care of the women in your life, you have to know more about breast health.”
Breast cancer is the most common form of cancer among Hispanic women. Compared to non-Hispanic White women, Latinas are less likely to have regular mammograms and follow-up for an abnormal mammogram* – a fact that may explain why they are more likely to be diagnosed at later stages of breast cancer, when the disease is more difficult to treat.**
Save Lids to Save Lives(®) helps combat these statistics by donating crucial research money for Susan G. Komen for the Cure(®). Yoplait is its longest running food partner, and Save Lids to Save Lives(®) is recognized as one of the most successful cause marketing programs in the industry.
This year, for the first time, more General Mills’ brands have also joined the fight against breast cancer by carrying pink Save Lids to Save Lives lids. Starting in September, more than 20 General Mills’ brands will carry pink lids. For each pink lid we receive by June 30, 2013, General Mills will donate 10 cents to Susan G. Komen for the Cure®, up to $2,500,000. The company has already donated $500,000, and will donate up to an additional $2,000,000 based on lids submitted and other consumer actions.
Additionally, Yoplait yogurt cups have a code on the lid that can be entered online at SaveLidsToSaveLives.com by June 30, 2013. Check out SaveLidsToSaveLives.com for more details.
“My personal brush with breast cancer changed my life and showed me that our health is our greatest gift,” Ms. Lopez said. “Despite the many obstacles faced by our community – both cultural and financial – we as Latinas must put our breast health first, understand our bodies and utilize the resources the community has to help us overcome this terrible disease. Susan G. Komen for the Cure® is a valuable organization, and that is why I believe so strongly in this cause.”
To date, Yoplait and its parent company General Mills have contributed more than $50 million to support the breast cancer cause. In addition to the Save Lids to Save Lives campaign, Yoplait is a member of Susan G. Komen for the Cure®’s Million-Dollar Council and is a National Series Sponsor of the Susan G. Komen Race for the Cure®, the largest series of 5K run and fitness walks in the world. Visit SaveLidstoSaveLives.com to get involved in the Save Lids to Save Lives program.
About General Mills
One of the world’s leading food companies, General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Haagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Progresso, Yoplait, Cascadian Farm, Muir Glen, and more. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2012 global net sales of US$16 billion, including the company’s $1.2 billion proportionate share of joint venture net sales.
About Susan G. Komen for the Cure®
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, her promise became Susan G. Komen for the Cure, which launched the global breast cancer movement. Today, Komen for the Cure is the world’s largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure®, we have invested more than $1.9 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1-877 GO KOMEN.
*Center for Disease Control and Prevention
**American Cancer Society, 2006