Last updated on April 16, 2014 at 5:21 EDT

Segmint Inc. and The Trade Desk Team Up to Offer Businesses A New Model for Unparalleled Analytics and Online Ad Delivery

September 11, 2012

VENTURA, Calif. and AKRON, Ohio, Sept. 11, 2012 /PRNewswire/ — Segmint Inc., a fast-growing marketing technology company, and The Trade Desk, a technology platform for media buyers, have partnered to create a unique online advertising model that gives businesses an opportunity to generate new streams of marketing revenue while vigorously protecting consumer data.

The Trade Desk is a Demand Side Platform (DSP) where agencies and advertisers can target their customers to seamlessly and competitively deliver offers across millions of publishers. Segmint helps businesses optimize marketing spend through the use of industry-leading analytics technology that anonymously analyzes transaction streams and anticipates spending patterns. This uniquely structured partnership provides a customized ad delivery platform that gives Segmint clients the expanded capability of securely delivering relevant and highly-targeted offers to consumers in their channel of choice.

“The continuous growth of the online display ad market supports the fact that businesses continue to explore new methods to effectively reach their customers,” said Rob Heiser, Segmint President and CEO. “As we move away from traditional online advertising, today’s savvy consumer expects a more personalized experience. We are helping clients meet this expectation through our new model that utilizes Segmint’s unrivaled analytics and The Trade Desk’s ad-serving platform to deliver online offers in a safe, secure and profitable way.”

“Through The Trade Desk’s renowned real-time bidding technology and Segmint’s breakthrough analytics, we co-developed a unique variation of our real-time bidding platform that gives Segmint clients a secure environment and broader reach to engage their customers,” said Jeff Green, The Trade Desk CEO and Founder.

With Forrester Research estimating the share of real-time bidding to reach 18 percent of the online display market by year’s end, Segmint expects widespread client interest in this unique opportunity to optimize marketing spend.

About Segmint
Segmint is a fast-growing marketing technology company that helps our clients make their customer data instantly actionable. Through Segmint’s patented and secure analytics platform, campaign management tool and ad delivery capabilities, our clients can target their customers with highly-relevant, individualized messaging on their website or online. For more information, visit www.segmint.com

About The Trade Desk
The Trade Desk is the first true DSP — a platform built by media buyers, for media buyers. The Trade Desk’s technology powers agencies, giving buyers a better way to run display, social and video campaigns.

Founded in 2009 by Green, a pioneer of the ad exchange and real-time bidding, The Trade Desk sets the foundation for successful online spend by focusing on:

  • The best display, social and video buying platform on the market
  • Data protection and data management
  • Full funnel attribution across media channels

The Trade Desk is based in Ventura, CA, New York City, Boulder, CO, with satellite offices in the United Kingdom and Germany. For more information, visit: www.thetradedesk.com.

    Contacts: Jill Arslanian/Jennifer Raynor Brian Stempeck
              Ardent Communications Group    The Trade Desk
              216.712.7778                   646.448.3002
              media@ardentcgroup.com         brian.stempeck@thetradedesk.com

SOURCE Segmint Inc.

Source: PR Newswire