[yellow tail]® Wines and Universal Pictures Team Up to Promote Snow White and the Huntsman Extended Edition on Movies On Demand
WHITE PLAINS, N.Y., Sept. 11, 2012 /PRNewswire/ — [yellow tail]® wine announced today it is continuing its partnership for a second year with Universal Pictures to promote the Movies On Demand, Blu-ray((TM)), DVD and digital download release of the summer blockbuster, Snow White and the Huntsman Extended Edition.
The partnership kicks off on September 11, with a national in-store promotion including POS displays with a QR code that links to exclusive content from Snow White and the Huntsman. The campaign will be supported via digital activations through online media, a mobile site, Twitter, Facebook, email and web promotion.
Additionally, Universal and [yellow tail] have created a digital party kit for the movie viewing occasion which can be downloaded exclusively at www.uncorkamovienight.com. The party kit will show consumers how to “uncork a movie night-in” by creating their own wine [tails], using [yellow tail] wines, which are paired with characters from the movie – perfect for the at-home movie viewing experience.
[yellow tail], the #1 imported wine in the U.S., began its “uncork a movie night-in” partnership with Universal last year with the hit movie Bridesmaids. This year’s continuance of this strategic partnership further supports the innovative approach [yellow tail] has taken to work with top-rated movie properties and remain the “go-to” wine for a movie night-in.
“[yellow tail] is the ‘go-to’ wine for the consumer that is looking to have fun. We want [yellow tail] to be top of mind when our consumers are making their wine choices for their movie night-in,” said Renato Reyes, Deutsch Family Wine & Spirits Chief Marketing Officer. “This partnership is a natural one and it allows the brand to showcase our award-winning portfolio in an exciting way,” Reyes added.
About [yellow tail]: [yellow tail] is the champion wine brand for Casella Wines. Owned and operated in Yenda, Australia, the Casella family has winemaking links going back six generations to Italy. Imported by Deutsch Family Wine & Spirits, [yellow tail] wines are created with a simple philosophy – make a great wine that everybody can enjoy. [yellow tail] is everything a great wine should be: fun, approachable, and full of flavor. [yellow tail]® the [go-to](TM).
The [yellow tail] wine portfolio includes thirteen [yellow tail] varietals (including Shiraz, Chardonnay, and the San Francisco Double-Gold award winning Moscato), three blends and a Sparkling White and Rose wine. The [yellow tail] Reserve portfolio includes five varietals, including Cabernet Sauvignon and Pinot Grigio. [yellow tail] and [yellow tail] Reserve wines are produced by John Casella and Chief Winemaker, Alan Kennett of Casella Wines, Australia. Facebook.com/yellowtail
About Deutsch Family Wine & Spirits: Initially called W.J. Deutsch & Sons, Ltd., the company was founded in 1981 by Chairman Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. In 2009, it announced the expansion of the award-winning company to include a Spirits Portfolio. Deutsch Family Wine and Spirits’ brands are sold to the trade with well-planned marketing support and are offered to U.S. consumers at fair market prices. Today the company is renowned for its brand-building prowess and its ability to meet the needs of the modern consumer. Bill’s son Peter Deutsch is CEO; thus two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine and spirits industry.
The portfolio includes award-winning wines from Australia: [yellow tail], [yellow tail] The Reserve, [yellow tail] Bubbles; California: Girard Winery, Windsor Sonoma, Sonoma Coast Vineyards, Kunde Family Estate, Joseph Carr, Josh Cellars, Flirt, The Calling; France: Andre Lurton, Georges Duboeuf, Hob Nob Vineyards, Patch Block, Sauvion et Fils, Vidal Fleury; Italy: Barone Fini, Lionello Marchesi, Villa Pozzi; New Zealand: The Crossings, Nine Walks; Portugal: Quinta Do Vale Meao; Spain: Mar De Frades, Cruz de Alba, Ramon Bilbao Vinos Y Vinedo, and Volteo; Chile: Llai Llai; Argentina: Ruta 22, and award-winning spirits from LANDY Cognac (France), LUKSUSOWA Vodka (Poland), The Original MOONSHINE® and Adult Beverage Company (USA), VILLA MASSA® Limoncello (Italy) and LICOR 43® (Spain). www.deutschfamily.com
About Snow White and the Huntsman: From the producer of Alice in Wonderland comes a new vision that turns a legendary tale into an action-adventure epic. The evil Queen Ravenna (Academy Award® winner Charlize Theron) will rule forever if she can take the life of Snow White (Kristen Stewart), so she dispatches the Huntsman (Chris Hemsworth) to track her down. But the wicked ruler never imagined that the Huntsman would train the girl to become a brave warrior, skilled in the art of war. Filled with intense battles and spectacular visual effects, Snow White & the Huntsman is a thrilling experience that “shouldn’t be missed” – Shawn Edwards, Fox-TV.
Laura Baddish – The Baddish Group
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SOURCE [yellow tail]