‘Did London 2012 Win Social Olympics Gold? Tamar Reflects on the Successes and Failures in Social Media at the Games’
LONDON, September 12, 2012 /PRNewswire/ –
Tamar will host their most exciting event to date for Social Media Week London 2012
[http://socialmediaweek.org/london ] on September 26th. An exclusive expert panel will
debate and attempt to answer the question: ‘Did London 2012 Win Social Olympics Gold?’ The
event is being held at one of London’s most sought-after venues – Skyloft London – at the
top of the Millbank Tower on Millbank.
Tamar’s expertise in social media and its strength in developing digital strategies
for sports brands (Wiggle and Halfords to name two) make it the ideal host to explore the
impact of social media and the role it has played in London 2012.
The panel will feature two of Team GB’s Olympic gold medallist rowers, Pete Reed and
Anna Watkins, who will be joined on the panel by Team GB’s Online Editor and Digital
Marketing Manager Joe Morgan, Sky Sports Olympics producer Lia Hervey and Tamar’s CEO
Tanya Goodin. The event will be moderated by ITN’s Ronke Phillips.
Not only will guests be able to meet and celebrate some genuine Team GB champions,
Tamar is confident that guests will receive first-class insight into other hot-topic
questions such as: which athletes struck Gold with their use of Twitter? Which news
organisations really embraced social media? What were the iconic social media moments?
What was the “peak tweet” moment and how integrated was social media with TV Games
“At Tamar we’ve long been supporters of Social Media Week, and with our work for Team
GB during the London 2012 Games, it made sense for us to host a post-Olympics review,”
said Tanya Goodin, CEO of Tamar. “We’re extremely fortunate to be able to involve Olympic
gold medallists to give their unique perspective on how they used social media both before
and during the Games to connect with their supporters, and of course our friends at Team
GB and Sky will be able to fill-out the bigger picture for all the attendees. We’re
delighted to have such an impressive panel involved.”
Tamar [http://www.tamar.com ], the UK’s award-winning social and search agency,
combines extensive expertise in natural search engine optimisation combined with social
media to generate more online sales for businesses. This results-focused delivery of
campaigns is achieved through expertise in social media, search and mobile. Tamar
specialises in working with major retail, non-profit and financial services brands. Its
extensive, high-profile client base includes Peugeot, Halfords, Which?, The Arcadia Group,
The Prince’s Trust, Sk:n, Boohoo.com, and Citi Group.
Notes to Editors
For further information, images and press samples or for interviews with the team from
Tamar.com, please contact email@example.com, +44(0)208-827-0734
For additional information please visit http://www.tamar.com or follow us on
twitter @TamarUK [https://twitter.com/TamarUK ] #SMWSocialympics and