Last updated on April 23, 2014 at 17:36 EDT

WISeKey Signs an Agreement With FC Barcelona to Launch a Special Edition of WISeID Targeting Their Large Social Media ID Ecosystem

September 12, 2012

GENEVA, TIANJIN, China and BARCELONA, Spain, September 12, 2012 /PRNewswire/ –

WISeKey announces at the World Economic Forum in Tianjin an agreement with the
Football Club Barcelona to build the first global WISeID FC Barcelona-generated, social
media content-trusted community.

The FCB WISeID is a sports mobile software application to enable social interactions
between supporters of large sports clubs and their players. FC Barcelona will be the first
sports club to launch this special sports edition of the app. The eponymous app will
feature social media content created by supporters, offering one place to follow all
social media content generated by the club. The WISeID (World Internet Social
Identification) is a revolutionary business strategy, supported by a technology platform,
business rules, workflow, processes and social characteristics, designed to engage the
brand supporter in a collaborative conversation in order to provide mutually beneficial
value in a trusted and transparent business environment.

Sports clubs with celebrated players and strong team brands recognize their greatest
asset to be their fans. FCB WISeID taps into Barca’s enormous, worldwide supporters
ecosystem and the massive amount of content: blogs and match reports, videos showcasing
their sporting heroes, photographs of events, campaigns for social and ethical issues the
fans support, and the limitless discussion that dominates Twitter, Facebook and all
sporting forums.

FC Barcelona adds exclusive content from players and team icons, creating a super
social community of FC Barcelona, online properties offering a deeper connection with the
club that empowers fans to become part of its social media presence. FCB WISeID creates a
collective identity shared by both supporters and players, transcending the usual barriers
of direct marketing.

Didac Lee, Board Member and Director of FC Barcelona Technology Area, said: “In this
global world where everything happens by smartphone, FC Barcelona has made a firm
commitment to approach their followers through their device. Initiatives such as this
allow the fans, wherever they are, to take their club in their pocket.”

Carlos Moreira, Founder and CEO of WISeKey, said: “We are delighted to cooperate with
FC Barcelona on this great project. The FCB WISeID community is the culmination of several
years of development by WISeKey to reinforce digital marketing strategies for football
clubs. WISeKey has been working with leading sports franchises to capture the essence of
supporters’ interaction and to develop original ways to use social media to energize their
dynamics. WISeKey continues these collaborations in the current year with contract
extensions to further expand on the social media experience for sports clubs.”




        WISeKey SA
        Pedro Fuentes - VP eSecurity Solutions WISekey
        e-mail: info@wisekey.com
        Phone: +34-656-929-767

        FC Barcelona
        Communication Department
        e-mail: premsa@fcbarcelona.cat
        Phone: +34-93-496-37-54
        Fax: +34-93-496-37-67


Source: PR Newswire