Last updated on April 20, 2014 at 8:28 EDT

Early Results From Facebook Exchange Show 10 To 20 Fold ROI For TellApart Clients

September 13, 2012

BURLINGAME, Calif., Sept. 13, 2012 /PRNewswire/ — TellApart, Inc., the leading provider of customer data-powered marketing solutions, shared today early results from the Facebook® Exchange (FBX).

As one of the earliest companies on the Facebook Exchange (FBX), TellApart has been serving ads through FBX for three months and has learned an immense amount about how to maximize performance from this new platform. TellApart can state without reservation that FBX delivers strong ROI for its clients.

Facebook ads work. Hugely so, as every one of TellApart’s clients on the exchange has experienced a 10-20x return on investment. eBags, one of TellApart’s earliest clients to go live on FBX, has experienced an unwavering 15x return on ad spend.

“FBX is a new opportunity that all marketers should seriously consider,” said Josh McFarland, CEO and co-founder of TellApart. “You’ve worked hard to build your ecommerce site and brand. You’ve spent huge sums on keywords and queries. You’ve invested in creating the audience on your site who is interested in what you have to offer. Now you can take that data asset and leverage it into the world’s newest, game-changing ad marketplace: the Facebook Exchange.”

Read more about this industry-changing offering from Facebook on our official blog:

About TellApart
TellApart provides customer data-powered marketing solutions that enable retailers to drive revenue growth. TellApart helps retailers identify their highest quality customer prospects and provides highly personalized, perfectly targeted marketing that drives sales. TellApart solutions include Transactional Retargeting, Dynamic Offers and Audience Targeting.

TellApart solutions have been adopted by dozens of top retailers, including: Bellacor, CafePress, Diapers.com, eBags, HauteLook, Hayneedle, One Kings Lane, OnlineShoes.com, Sundance Catalog, Warby Parker and Wayfair.

Media Contact:
Jason Gatoff
Head of Marketing

SOURCE TellApart, Inc.

Source: PR Newswire