Retail Radio Joins Growing Video Trend with Enhanced Video Platform
SACRAMENTO, Calif., Sept. 13, 2012 /PRNewswire/ — Retail Radio furthers the nationwide trend toward more interactive in-store communication as it introduces its enhanced video platform, with several new features. One of the fastest-growing companies in the United States, Retail Radio is a leading provider of in-store music and video.
Retail Radio has improved the flexibility and ease-of-use of its video platform — which provides numerous digital signage opportunities for stores, restaurants and other businesses across the country. Digital signage allows a business to present multimedia content to customers via in-store monitors. Displays can include television; advertising; promotions; custom RSS feeds for scrolling content and promotional information; digital menu boards for restaurants; and much more.
Retail Radio’s enhanced video platform can sync the visual display to its in-store music service. Store-specific commercials playing between songs, for example, can be accompanied by matching visual content on the digital signage. This provides a unique opportunity to deliver the same message to both visual and audio senses. By syncing video and audio, the enhanced video platform gives businesses a way to deliver more powerful messaging than ever before.
Displays can show several media types at once through different zones on the screen — or they can show one source at a time. Displays can be automatically changed by time-of-day or day-of-week, or can be triggered by specific audio content. Scheduling of visuals can be done at the store level, by pre-determined groups, or nationwide with the easy-to-use online dashboard.
“Digital Signage is becoming increasingly important when it comes to communicating with consumers while in the store,” said Aaron Bennett of Retail Radio. “Our in-store music and video customers are really looking forward to our new features, because shoppers respond to visual information. And we give businesses a lot of flexibility and control to manage both audio and visual messaging to consumers.”
About Retail Radio
Retail Radio is one of the fastest growing businesses in the United States. The company provides licensed music and other services to retail stores, restaurants, and other locations throughout the United States and Canada. The company has achieved rapid growth due to two key factors: innovative, proprietary, music software and a management team with more than 80 years of experience in the radio business. In addition to licensed in-store music, Retail Radio provides on-hold music, customer queuing, digital signage, and production of customized audio, text and visual messaging. Retail Radio focuses on building the brand of its clients, providing store-specific music and messaging that enhance the customer experience. For more information, visit http://www.retailradio.biz or call (888) 807-6863.
PRLog ID: www.prlog.org/11971499
SOURCE Retail Radio