Fi South America Expands and Includes New High-Growth Sectors
AMSTERDAM, September 14, 2012 /PRNewswire/ –
Brazil has jumped from eighth to fifth place globally in food retail value, ahead of
countries like France and Italy. With a dynamic and very competitive food industry, Brazil
supplies raw materials and ingredients with international quality at affordable prices to
a fast-growing food industry; according to a recent Euromonitor report.
To enable the global food and beverage suppliers to access this high-growth market,
leading event organiser UBM Live today announced that the 17th edition of Fi South America
is expected to break all records. After growth of 120% from 2008 to 2010, in 2012 over 50%
more square meters have been booked. Additionally, UBM Live has confirmed that Fi South
America has by far exceeded the forecast exhibitor and visitor bookings. Held on 18 ‘ 20
September 2012 at the Expo Center Norte, Sao Paulo, Brazil and co-located with a
Nutraceutical Expo, Fi South America is now set to be the biggest event in the region
dedicated to food ingredients, nutraceutical ingredients and functional foods.
It will unite over 400 domestic and international brands, including the world’s
leading suppliers of raw materials for the food industry. Exhibitors will offer
innovations in products, processes, services and launch upcoming trends to more than
10,000 professionals from all over the world.
New exhibition zone focuses on the high-growth nutraceutical sector
In Brazil there is an increasing interest and high demand for value-added
nutraceutical solutions and functional foods that provide immediate remedies for a wide
range of modern concerns including weight-loss management, digestive transit, healthy
aging or cardiovascular health. Sales in the Brazilian market now exceed US$4.5 billion,
making it one of the biggest markets in South America.
Alongside the exhibition, the event counts a high-level conference organized by UBM
Conferences. “We identified that the industry needs more information from reliable sources
and that there is a strong pressure for innovation and new revenue streams, so there is a
need for continuous contact with the market to exchange ideas and stay in the loop of new
food trends. Our conference at Fi South America will help address these needs,” said
Matthias Baur, Portfolio Director, International Food Ingredients.
In addition, the Fi Excellence Awards 2012 – “Biodiversity Awards” – will bring
recognition to food companies that encourage conservation of biodiversity, promotion of
sustainable practices, as well as fair and equitable socio-economic development of the
players involved along the entire supply chain.
For more information about the show, please visit http://www.fi-southamerica.com
To receive free entry to the show, please register at
Show details Fi South America 18 - 20 September 2012 Expo Center Norte Sao Paulo, Brazil
About the Organiser
UBM Live is a division of UBM, which is headquartered in London. The office in the
Netherlands is the organiser of the world-leading Health Ingredients, Food Ingredients,
CPhI, ICSE and Informex series of food and pharmaceutical ingredients trade shows. The
Dutch office also publishes International Food Ingredients Magazine and organises related
conference activities. For more information, visit http://www.ingredientsnetwork.com
Borja Monreal-Tames Marketing Executive UBM Live +31(0)20-409-9566 Borja.Tames@ubm.com De Entree 73 Toren A | 1100 AS Amsterdam Z.O. The Netherlands
SOURCE UBM Live