muso.com’s Anti-piracy Market Revolution Continues for Leading Music Artists, Film Studios Globally
LONDON, September 17, 2012 /PRNewswire/ –
Online anti-piracy platform muso.com today announced a world-first with the launch of
‘muso.com SEO’, a new solution allowing rights-holders to automatically search and remove
illegally infringing Google search engine results for their content with just a click of a
muso.com’s online dashboard has been an industry-leading tool for over 1,000 rights
holders in film, music and publishing industries globally since 2009, automatically
searching and removing illegal files from many hundreds of cyberlockers, torrents and UGC
destinations across millions of web pages. In 2012, muso.com’s anti-piracy solution has -
at certain times – protected almost 50% of titles in the UK & North American Top 10 charts
for music and film content, and their new tool compliments the existing technology in
providing a fully-optimised, end-to-end piracy solution.
muso.com SEO takes a different approach from the current observed trend in removing
Google links en-mass, instead working as an optimization tool to primarily remove illegal
Google links which are troublesome, including websites refusing to comply with legal
takedown notices, sites immediately republishing illegal content after takedown and sites
with massive scale links to illegal material.
By optimising the most popular Google search results for rights holders’ content, and
not removing search results for which muso.com has already disabled the source links, the
company subsequently discovered an exponential increase in time taken for users to find
and consume illegal content,* creating a highly negative experience and encouraging users
to focus on downloading quality content at convenient legal destinations.
“muso.com SEO takes our online dashboard – and the anti-piracy market in general – a
step further in applying a degree of intelligence in observing current behaviour online,
giving rights holders total control of their online space and ensuring potential audiences
are first and foremost exposed to great quality, legal content in the most convenient
way,” says director Christopher Elkins. “We continue to focus on providing the fastest,
most cost effective platform possible for media companies of all sizes to correctly market
and expose their audiences to the best quality content at all times.”
Based in London and Los Angeles, muso.com works with over 1,000 businesses -from small
niche content makers to NASDAQ-listed corporations. Businesses and individuals can
register online at http://www.muso.com for a free 14-day trial.
*Based on trial data analysis conducted from 01.07.2012-01.09.2012. Client case study
available at muso.com
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