Leading Reach Integrates with Salesforce.com to Enable Real-Time, Seamless Event Lead Management
AUSTIN, Texas, Sept. 18, 2012 /PRNewswire/ — Leading Reach, a division of Sparksight, today announced its integration with Salesforce.com to deliver real-time, integrated lead management for trade show exhibitors. Leading Reach improves lead quality while eliminating the need for expensive lead retrieval vendors and manual processing of leads.
Using any digital display tool, Leading Reach customers can engage attendees with interactive touch screen applications, capture the attendee’s interests based on that interaction, and pass that data real-time from the sales floor to the sales team via Salesforce.com. Individual attendee data can then be aggregated to deliver powerful marketing and lead management metrics.
“Leading Reach provides valuable data, such as product interest and even what pieces of content have been viewed, directly into Salesforce.com,” said customer Lori Bainborough, Corporate Events Manager for ShoreTel Sky. “This real-time interaction means that my sales team can see leads as they come in from our trade shows happening anywhere in the world. They can also see when a prospect actually opens a piece of our collateral. This enables more meaningful conversations with prospects based on the data Leading Reach provides. Best of all, they can see everything directly in Salesforce.com.”
According to Christopher Justice, CEO at Sparksight, “Exhibitors at trade shows and conferences are typically locked into lead management solutions that are specific to the event and lead retrieval vendor. From digital signage, surveys, electronic collateral fulfillment and trade show gaming, Leading Reach is the only cloud-based Software as a Service (SaaS) that integrates with every major lead retrieval vendor and provides real-time integration to Salesforce.com at the user level. This means that every interaction, every touch and every person are tracked by Leading Reach and provided to Salesforce.com for immediate sales profiling and reporting, thereby extending the conversation beyond the trade show floor.”
According to the new Center for Exhibition Industry Research (CEIR) report The Spend Decision: Analyzing How Exhibits Fit into the Overall Marketing Budget, trade show exhibitors identify new sales leads (40%) as the most important metric for measuring event success followed by number of sales closed after the show (28%).
“Touch marketing metrics collected from interactive digital signs and mobile applications provide much richer and actionable behavioral data than just leads,” said Justice. “With Leading Reach, exhibitors can better justify exhibit investments and more effectively measure the return from every attendee. We believe that sales mobility applications are essential to the exhibition and conference industry but they must go beyond lead retrieval.”
Sparksight is a premier design and production agency, providing end-to-end creative services and software solutions for companies worldwide. Its founders combined proven expertise in Content Management Systems (CMS) with technology marketing expertise to launch Sparksight in 2007.
In 2010, Sparksight launched Leading Reach, a Software as a Service (SaaS) solution that connects content with sales ready leads. By replacing costly traditional event retrieval systems with Leading Reach, event exhibitors engage more attendees, better understand prospects, and empower effective follow-up by sales.
Sparksight and Leading Reach are trademarks of Sparksight. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.
T. Kelly Shores
SOURCE Leading Reach