SourceLink Website Wins Marketing Standard of Excellence Award
CHICAGO, Sept. 18, 2012 /PRNewswire/ — SourceLink, a premier multichannel marketing services agency, recently partnered with hawkeye for the rebranding and development of their new website in 2011. On September 12, 2012 the Web Marketing Association announced that hawkeye has been awarded the Marketing Standard of Excellence Award for the rebranding and website redesign of SourceLink.com.
The Web Marketing Association held its 16th annual WebAward Competition for web site development. More than 2,000 entries from 42 countries were adjudicated in 96 industry categories during this year’s competition. Entries were judged on design, copy writing, innovation, content, interactivity, navigation, and use of technology. “Each year, website development continues to evolve, constantly making the Internet a very competitive place to do business,” said William Rice, President of the Web Marketing Association, in their recent press release. “As companies and other organizations engage audiences online, websites have evolved into a critical business tool.”
Several key marketing strategists and senior executives from SourceLink worked very closely with the talented and innovative hawkeye team on design, web content, social media strategy and search engine optimization. Since the release of the redesigned site, SourceLink has experienced a 64% growth in visits to their website monthly and 78% growth in page views. The length of time on the site has increased over 69%. The redesigned website is engaging, easier to navigate, and informational allowing it to extend the SourceLink brand online.
“We had a definitive need to reshape the branding and positioning of our company in the marketplace,” says Pat O’Brien, SourceLink’s Chief Marketing Officer. “After an extensive search, we chose hawkeye as our partner and we couldn’t be happier about the results. This project became a labor of love for our team and the feedback on our new branding has been amazing. We are obviously proud to have our site recognized as one of the most innovative new sites in the market and we are thrilled for the well deserved recognition for hawkeye.”
SourceLink creates results-driven communication solutions. Combining strengths in marketing analytics, data intelligence, technology and production expertise, SourceLink crafts and executes data-driven direct marketing and transactional document outsourcing solutions. SourceLink’s analytic and communication solutions improve marketing ROI through greater relevance and increased response. On the production side, SourceLink solutions reduce costs through more efficient operations and postal optimization. SourceLink operates in six U.S. locations. For more information, visit www.sourcelink.com.
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