Blackheath Beverage Group Announces Partnership with Enrique Iglesias’ Atlantico Rum
STAMFORD, Conn., Sept. 18, 2012 /PRNewswire/ — Blackheath Beverage Group (BBG) is pleased to announce a partnership with Atlantico Rum, the super-premium rum brand of multi-platinum recording artist, Enrique Iglesias. Under the agreement, which is effective immediately, BBG will utilize its proprietary sales and marketing platform to support Atlantico’s accelerated growth strategy. Atlantico, a product of the Dominican Republic, has earned both critical and commercial success. The brand won multiple Best of Show Awards at the 2012 Wine & Spirits Wholesalers of America Convention and has posted triple digit year-over-year growth since 2011.
BBG will coordinate its on-the-ground sales and marketing efforts with the headline activities of the brand, including concert tours and promotional appearances by Mr. Iglesias.
Park Street Imports will continue as Atlantico’s exclusive importer in the United States.
“We are very excited to be working with a brand that has such vast potential in the rapidly growing super-premium rum category,” says Jay Harkins, CEO of BBG. “As it has demonstrated to date, Atlantico has a powerful combination of a compelling product and a talented leadership team, which includes Mr. Iglesias himself.”
“We are very happy to be working with Blackheath as we take our business to a national level. We believe their approach, coverage and experience will allow us to further accelerate our growth and meet the consumer demand for Atlantico,” says Brandon Lieb, Partner in Atlantico Rum.
About Blackheath Beverage Group
Blackheath Beverage Group provides an alternative to alcohol suppliers and brand owners by offering a first-of-its-kind sales and marketing platform designed to reduce costs by strategically partnering with brands to share in the heavy costs often associated with employing and managing national personnel infrastructures. www.bhbeverage.com
About Atlantico Rum
Atlantico Rum is an award-winning super-premium rum blended from the finest small batch aged rums in the Dominican Republic. Atlantico is currently available in 50 states and consists of 3 sku’s; Platino, Reserva and Private Cask. For more information please visit www.atlanticorum.com
About Park Street Imports
Park Street Imports is a technologically-driven provider of alcoholic beverage import and back-office services. Park Street Imports is a member of the Park Street Group of Companies serving the alcoholic beverage industry, together with Park Street Advisors and Park Street Financial.
SOURCE Blackheath Beverage Group