PictureU Makes Debut In Atlanta Business Chronicle’s 2012 Best Places To Work
ATLANTA, Sept. 20, 2012 /PRNewswire/ — PictureU, an Atlanta-based experiential and social marketing company, was recently chosen from a field of over 650 metro Atlanta businesses as one of Atlanta’s “Best Places to Work” by The Atlanta Business Chronicle in their 8th annual “Best Places to Work” program. The selection marks a first for the 14-year-old experiential marketing company.
PictureU was recognized in the “small” business category, which is classified as companies with a workforce of 10 – 100 employees. Additional categories included “medium” for workforces of 101-to-500 employees and “large” for companies with over 500 employees.
“This recognition is particularly special to me because the positive feedback is a direct response from our staff,” said Walt Geer, President of PictureU. “PictureU always strives to provide a positive and open work environment, and this acknowledgment is confirmation that our employees enjoy the PictureU culture and are excited about coming to work.”
Nominations were accepted in June through the Atlanta Business Chronicle website for organizations with workforces based in the metro Atlanta area. Organizations that made the initial cut were provided surveys from a third party research vendor Quantum Workforce, a workplace analytics and business performance consulting firm.
Workers from each nominated organization were then surveyed using set criteria that calculated a points-based score. The top 60 “small”, 30 “medium” and 10 “large” businesses with the highest tabulated scores ultimately composed the 2012 rankings. All data and scores were generated from responses of the organization’s employees without influence from management.
PictureU has worked with dozens of event marketing agencies and well-known brands such as Coca-Cola, Budweiser, Geico and Chevy. Its proprietary experiential marketing technology and services have brought millions of smiles to consumers and bottom-line results to its clients at prominent sporting events, concerts, trade-shows, national marketing tours, fairs, festivals, and countless other events.
“Our firm’s successes begin and end with our employees. Without the talented professionals here at PictureU, we could not deliver the exceptional work we pride ourselves on daily,” Geer said. “We are truly honored and excited to be a part of such a distinguished group of businesses.”
PictureU is a 14-year-old national provider of imaging technology-based marketing and data capture solutions in the experiential and social marketing space. The company enables 1:1 consumer interactions at live events on behalf of brands that wish to create a positive brand experience, capture valuable consumer data, and enhance their social media marketing campaigns.
The company’s mobile smart-device technology creates real-time interactions, integrates with Facebook and Twitter, and provides measurable results. They take live marketing viral via consumers’ own social networks thus extending brand reach and loyalty. In 2012, the company will engage with millions of consumers at thousands of events nationwide on behalf of global brands such as GEICO, Chevy, Budweiser, and Coca-Cola at NASCAR races, pro sports arenas and stadiums, concert tours, fairs, festivals, rodeos, and pro golf tournaments.