Last updated on April 19, 2014 at 7:22 EDT

Fashion Retailer BANK Announces an Exciting New Partnership With Tulisa

September 21, 2012

LONDON, September 21, 2012 /PRNewswire/ –

UK music superstar and “X-Factor” judge Tulisa is set to launch her debut fashion
line, available exclusively at BANK Fashion stores and online at bankfashion.co.uk.

http://photos.prnewswire.com/prnh/20120921/562796 )

Fun and sexy, TFB by Tulisa is full of attitude, featuring colourful statement
fabrics, edgy detailing and luxe materials. The collaboration collection is the end result
of several months of work between Tulisa herself and her personal stylist Gemma Sheppard.

Since joining “The X-Factor”, Tulisa’s style has become a hot topic, driving the new
designer to take a more active interest in the world of fashion. “In the past I wasn’t
that interested in fashion, but being on ‘The X-Factor’ has made me become much more aware
of own my personal style,” says Tulisa. “To me, fashion is about having fun and
experimenting and wearing what makes you feel good. Girls often ask me where I get my
clothes so I thought I’d create my own collection, something that’s fun, feminine, full of
attitude and that reflects my personality.”

A full advertising campaign featuring Tulisa will appear on OOH and billboard sites
throughout the UK.

The range will be available exclusively at BANK Fashion from mid-October.


Note to Editors

BANK Fashion is a dynamic, young, fashion-forward, unisex retailer carrying the
hottest brands of the moment. With over 80 unisex stores across the UK and a rapid and
continued store expansion, BANK continues to provide an unrivalled collection of the
hottest clothing and footwear brands.

Featuring the coolest on-trend brands right now BANK stocks, among others, Superdry,
Paul’s Boutique, Voi, Lipsy, Rare, Adidas, Converse, Jack Jones, Levi, Lee, JC Rags and
many more. BANK also stocks exclusive brands Ribbon, Blonde + Blonde, Red or Dead,
Rivington, Nanny State, Outcast, Fenchurch and Irreverence. BANK is the place to shop for
the very latest trends and hottest fashion and footwear.

The first BANK store was born in Stockport in 1994, taking its name from the building
in which it still resides – The Union Bank of Manchester. The BANK concept was one of the
first dual gender branded fashion concepts in the UK.

Students enjoy 10% off all year round.

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SOURCE Bank Fashion

Source: PR Newswire