Last updated on April 16, 2014 at 8:06 EDT

The Top 10 Reasons To Attend The 10th Annual Hispanic Television Summit – Wednesday, October 3, Marriott Marquis In NYC

September 21, 2012

NEW YORK, Sept. 21, 2012 /PRNewswire/ — Over the past 10 years, the Annual Hispanic Television Summit has emerged as the “must attend” signature conference for those in the business of television and video content that is targeted to the Hispanic viewing audience. Since 2003, this summit has been presented annually by two leading TV industry publications, Broadcasting & Cable and Multichannel News.

There are many reasons to attend the Tenth Annual Hispanic TV Summit on October 3 and, here are the “Top 10″:

1.) “Listening to the Latino viewer” theme reflects power of Latino audience
From Main Street to Wall Street and Madison Avenue to Pennsylvania Avenue, the Hispanic television industry is recognizing (and reacting to) the Latino impact on elections, culture, advertising and the economy.

2.) The honors go to…
At the Awards luncheon, Telemundo news anchor, Jose Díaz-Balart will receive the 2012 Award for Outstanding Achievement in Hispanic TV. And, Comcast Cable will be recognized for a tenacious commitment to serving the Hispanic audience with the first-ever Leadership in Hispanic Television Award.

3.) Univision President Cesar Conde opens Summit
The day begins with a one-on-one keynote interview with Univision Network’s president about the current impact of the increasing influence of the Hispanic TV audience on business, community, and culture.

4.) Keynote interview with leading advertiser
Pay TV providers are among the leading Hispanic advertisers. Dish Network leads all pay TV providers and all but one Hispanic advertiser. Alfredo Rodriguez, VP of Marketing for Dish will discuss the company’s increasing focus on the Hispanic viewer.

5.) Don’t Miss This! Powerful sports leaders gather to share issues affecting growth
The Hispanic audience represents the biggest growth in sports TV. Hear from some of the most important executives in Hispanic sports including Enrique Sanz, General Secretary of CONCACAF; Kathy Carter, President, Soccer United Marketing; Michael Sprague, Executive VP of leading sports sponsor KIA MOTORS, and top sports TV executives Yousef Al Obaidly of beIN SPORT, Mark Boccardi of iN DEMAND and, Jorge Hidalgo of Telemundo.

6.) New consumer research findings and recent insights
Get the latest Hispanic consumer research data in a special presentation by noted researcher, Nancy Tellet, the SVP of Research and Consumer Insights at Viacom International Media Networks.

7.) Walmart joins other key executives on Advertising panel. Emphasis is on increasing reach and revenues.
One of media’s leading executives, Steven Wolfe Pereira will moderate a conversation about growing ad revenues and the need to effectively reach and measure Latino audiences. Participating ad executives include Clint McClain, Senior Director, Marketing Communications Platforms, Walmart; Carol Hinnant, Senior Vice President, National Television Sales, Rentrak; Peter Hopkins, Director, Business Development, Time Warner Cable Media; Tom Maney, EVP of Advertising Sales, Fox Hispanic Media; Victor Parada, Vice President, Ad Sales, Discovery U.S. Hispanic.

8.) Industry’s leaders discuss the state of the Hispanic TV business.
Leading deal makers and decision makers on the Executive Roundtable addresses the current state of the industry and define a vision for 2013. Panelists included: Richard Buchanan, Comcast Media Center; Sofia Ioannou, Viacom International Media Networks-Americas; Michael Schwimmer, nuvoTV; Claudia Teran, Fox Networks Group.

9.) Defining Hispanic TV and refining programming options.
Creating programming is the essential heart of the Hispanic TV business. A diverse panel of producers, programmers, agency executives and on-air talent discuss the variety of new opportunities available for serving Latinos. Panelists include: Pablo Alsina, Host/Play by Play Announcer College Football/UFC, FOX Deportes; Alex Corral, Shine America; Juanjo Duran, YouTube; Josephine Guzman, The Mount Sinai Hospital; Antonio Ruiz, The Vidal Partnership; Jorge Tanaka, Video Rola.

10) Attracting Hispanic Viewers
The Marketing discussion focuses on tune-in and pay TV transactions while the Distribution Panel focuses on the issues related to distributing content over a variety of platforms. Marketing panel participants include: Nolan Baynes, Music Choice: Karen Habib, Eclipse Marketing Services; Oscar Madrid, Verizon; Susan Solano Vila, Telemundo Media. And, Distribution Panel participants include: Jorge E. Fiterre, CONDISTA; Marcos A. Jorge, Grupo Super Canal; Ruben Mendiola, Comcast Cable; Tom Mohler, Olympusat Holdings; Rawdon Messenger, Azteca America.

Register today to learn from, to share with and, to network among top-level colleagues. Nearly 500 industry leaders from the USA, Latin America, and Spain attend the Summit. They represent advertising, promotion, programming, production, distribution, marketing, research, investment, and technology. Attendees are in the businesses of pay TV, broadcast, production companies, ad agencies, advertisers, technology, audience measurement, and, financial services.

To register, please visit www.hispanictvsummit.com or call Sandy Friedman at (917) 281-4718.

The Summit is presented annually by leading television industry publications Broadcasting & Cable and Multichannel News and produced by the Schramm Marketing Group Inc., a NY-based marketing services company which includes Hispanic marketing among its specialties.

Contact; Joe Schramm (212) 983-0219

SOURCE Broadcasting & Cable and Multichannel News

Source: PR Newswire