Last updated on April 17, 2014 at 1:21 EDT

Canadians recognize the value of sport, but participation levels remain low

September 24, 2012

Sports Day in Canada provides Canadians with an opportunity to move more through sport

TORONTO, Sept. 24, 2012 /CNW/ – While almost all Canadians (96 per cent)
believe that sport benefits their communities, only about 4 in 10 (37
per cent) say they participate in sport once a week or more, according
to a recent survey commissioned by ParticipACTION.  Sports Day in
Canada, celebrating its third anniversary on September 29, 2012, provides the
perfect opportunity for Canadians to get active and participate in

“Sports Day in Canada aims to inspire Canadians of all ages to
participate in sport, promote active, healthy living, and demonstrate
how sport can be accessible for all,” says Kelly Murumets, President
and CEO, ParticipACTION. “We know that sport can transform lives and
have an influential, positive impact on communities, and we encourage
all Canadians to embrace the power of sport and celebrate with us.”

Among the many benefits that sport can offer, the survey found that
almost three quarters of Canadians (71 per cent) believe it can put
children and youth on a positive course.  More than six in 10 Canadians
(63 per cent) believe that sport can stem the tide of childhood
obesity, and almost half (47 per cent) say that sport can reduce health
care costs.

“Sports Day in Canada is an excellent way to showcase the many benefits
of sport to Canadians,” says Karri Dawson, Director of Operations, True
Sport. “To unleash the positive power of sport, we need to ensure a
good sport experience; one that is fun, fair, inclusive and promotes
personal excellence.”

Sports Day in Canada strives to embrace the positive sport experience.
In the week leading up to and including September 29, over a thousand
local organizations, communities and schools across the country will
host sporting events and activities, open houses and try-it days that
showcase sport at all levels.

National Jersey Day, on Friday, September 28, provides another
opportunity for Canadians to show their love for sport by wearing a
jersey, team or club uniform to school, work or play.

“We share the belief that sport builds communities and inspires
Canadians,” says Chris Irwin, Executive Producer of Sports Programming,
CBC Sports.  “We are proud to be working with True Sport and
ParticipACTION again this year to bring Sports Day events and stories
to a national audience.”

CBC Sports will celebrate this day of sport, and the week leading up to
it, by profiling inspirational tales of Canadians and communities.
Watch live as they showcase high-profile athletes, community-wide
events, organizations, teams and clubs from cities and towns across the

“The Government of Canada proudly supports the power of sport and the
spirit of Sports Day in Canada,” says the Honourable Bal Gosal,
Minister of State (Sport). “I applaud ParticipACTION, CBC Sports,
Radio-Canada, and True Sport for bringing this exciting initiative to
Canadians and for encouraging Canadians to take part in sport and lead
active, healthy lives.”

Get involved!

        --  Visit
            to watch Sports Day stories and videos or to search for events
            in your area. Be on the lookout for elite athletes,
            politicians, Paralympians and Olympians who will make special
            appearances at some Sports Day in Canada events across the
        --  Wear a jersey, team or club uniform to work, school or play on
            Friday, September 28 to celebrate national Jersey Day and show
            your love of sport.

Watch it live!

Sports Day in Canada will be marked by a compelling broadcast event
airing on CBC Sports on September 29. The broadcast will profile many
standout community events that embody the Sports Day experience, unified by national anchor, Scott Russell.

About Sports Day in Canada

Sports Day in Canada, on Saturday, September 29, 2012, is a national
celebration of sport, from grassroots to high-performance levels, in
communities across Canada. Sports Day in Canada caps off a week of more
than a thousand local events and activities, such as community-wide
festivals, try-it days, open houses, games, competitions,
meet-and-greets, tournaments, fun runs, spectator events and pep
rallies, and includes a special television broadcast on CBC Sports.
Sports Day in Canada is presented by CBC Sports, ParticipACTION and
True Sport, working with national sporting organizations and their
networks of coaches, athletes and enthusiasts across the country.
Sports Day in Canada is generously supported by Sport Canada, Subway
Restaurant, New Balance Canada and B.C.’s Ministry of Health. For more
information about Sports Day in Canada, please visit: www.cbcsports.ca/sportsday

About the survey

From September 6-7, 2012 an online survey was conducted among 1,003
randomly selected Canadian adults on the Angus Reid Forum. The margin
of error is =/- 3.09%, 19 times out of 20. The results have been
statistically weighted according to age, gender, region and education
(and language in Quebec).

To view the B.C. release, click http://www.newswire.ca/en/releases/archive/September2012/24/c9004.html


Source: PR Newswire