Last updated on April 20, 2014 at 14:04 EDT

Qforma Launches MobileMETRx Optimized Platform

September 24, 2012

SANTA FE, N.M., Sept. 24, 2012 /PRNewswire/ — Qforma, the leading provider of healthcare data analytics and predictive modeling technology in the life sciences industry, today announced the launch of MobileMETRx, a universal web and mobile platform. With effectiveness and simplicity at its core, MobileMETRx arms busy field-based sales force representatives with on-demand Qforma market analysis.

“Qforma is pleased to present a tool that enables our clients to take immediate action from their iPad or other mobile devices,” said Kelly Myers, Chief Executive Officer at Qforma. “It’s a perfect fit with other Qforma solutions. MobileMETRx fulfills the market’s need for valuable sales tools for field teams. Competition can be fierce and instant access to more strategic information offers clear advantages over competitors.”

“What makes a mobile tool invaluable for a field sales force is the delivery of actionable data identifying more opportunity to increase results,” stated Al Reicheg, Chief Commercial Officer at Qforma. “This was the goal we focused on in the development of MobileMETRx.”

The MobileMETRx platform is designed to increase field sales force effectiveness through easy identification of customers meeting specific targeting criteria and pinpointing key customers in the sales representative’s immediate vicinity offering more productive use of time.

For more information about MobileMETRx, call 1-888-4QFORMA or e-mail lhaley@qforma.com.

About Qforma

Qforma is a healthcare data analytics and predictive modeling company, and the leading provider of influence networking technologies identifying the drivers of revenue, market share and better healthcare outcomes.

Qforma is headquartered in Santa Fe, NM with offices in Princeton, NJ. More information is available at http://www.Qforma.com

Media Contacts:
Lisa Haley, Qforma
(505) 603-7596

Jeff Hoyak, MCS Healthcare Public Relations
(800) 477-9626


Source: PR Newswire