PPC is a Great Tool for Generating Leads, Says SearchCatalyst
LONDON, September 24, 2012 /PRNewswire/ –
The UK’s leading SME SEO and PPC agency reveals why PPC is so good at
According to SearchCatalyst, an affordable search marketing company for SMEs, PPC or
pay-per-click advertising is one of the easiest and fastest ways to generate leads if
managed correctly. Although more costly than SEO – PPC involves bidding on keywords which
vary greatly in price depending on popularity – PPC is an effective way of driving highly
qualified leads to a specific site. So long as adverts and landing pages are tailored
accurately to search queries based around paid-for keywords, PPC campaigns can lead to
elevated sales and low CPAs.
PPC is a great tool for generating leads quickly for several reasons. First and
foremost, by paying for keywords advertisers know even before the user has landed on their
page, that they are interested in the content. Unlike other forms of advertising such as
banner ads, which receive large numbers of page impressions but lower click-throughs, PPC
ads are already preaching to the converted in a way. If someone is searching for ‘hotels
in Paris’ and the site in question is for a Paris hotel users are highly likely to
convert. On the other hand, a banner ad for a Paris hotel on a news or email website is
less likely to see so many conversions.
Long-tail keywords, i.e. ‘sub’ keywords related to the main target word but less
popular and therefore cheaper, allow PPC campaign managers to greatly expand the breadth
of a search query. In the above example search terms such as ‘reduced hotels in Paris’ and
‘last minute Paris hotel’ could generate clicks but at a lower cost than ‘Paris hotels’.
Getting a PPC campaign right takes time and skill. Although many firms try to manage
their own PPC campaigns, in truth it takes a specialist search marketing agency to make
the best of a campaign. For companies that have already begun alone, SearchCatalyst can
run a PPC audit [http://www.searchcatalyst.co.uk/ppc-packages/ppc-audit ] designed to
point out and fix faults to improve conversions. For those wanting to delve into the world
of PPC, SearchCatalyst also offers PPC help [http://www.searchcatalyst.co.uk/ppc-packages
] and plans tailored to each company.
Contact: Brendon Johnson Level 14, The Broadgate Tower, Primrose St, London, EC2A 2EW http://www.searchcatalyst.co.uk email@example.com +44(0)20-3326-1800