Premier Retail Networks LLC (PRN) Showcases Place-based Media on Stage at Advertising Week
SAN FRANCISCO, Sept. 26, 2012 /PRNewswire/ — Premier Retail Networks LLC (PRN) (www.prn.com), a Technicolor company and global leader in Digital Place-based Media services and advertising sales, announced today it is a Gold Tier Partner of Advertising Week 2012. During the event, which will be held October 1 – 5 in New York, PRN will demonstrate how brands can leverage Digital Place-based Media by incorporating mobile strategies and having participants engage in a sweepstakes drawing using a mobile-to-media pairing. Additionally, PRN executives will play featured roles in the WIRED(®) Innovation Roundtable and the CNBC(®) Masters of Monetization 2.0 events, to be held at the conference on October 1st and 2nd.
On Monday, October 1st at 11:30 a.m., Ahmad Ouri, president and CEO of PRN, will serve as a featured panel member of the WIRED Innovation Roundtable: “Big Ideas and the Nexus of Tomorrow.” Hosted by Jason Tanz, senior editor at WIRED, the panel will discuss the intersection of business, culture, innovation, and science as it relates to the advertising industry. Additionally, on Tuesday, October 2nd at 5:00 p.m., John Chin, VP, Sales and Marketing Solutions, will participate in the CNBC Masters of Monetization 2.0 seminar. Moderated by Julia Boorstin, the panel of leaders in social media and technology — including executives from LinkedIn(®), Twitter(®), Foursquare(®) and Tumblr(® )– will discuss the evolving role of social media and related technologies in advertising.
“As the primary digital advertising medium exclusively targeting consumers while they’re in retail or dining environments, Place-based Media will play a key role in omni-channel strategies and bring together social, mobile and other platforms to provide a brand experience that is truly relevant and engaging,” said Ahmad Ouri, president and CEO of PRN.
To demonstrate the role of mobile technology in place-based advertising, PRN will hold a sweepstakes drawing where Advertising Week attendees can learn about and enter via a mix of mobile and place-based media. Two brand new Fiat automobiles will be awarded as the Grand Prizes. “As participants enter the sweepstakes for a chance to win a new car, they’ll experience the power of pairing mobile strategies with Digital Place-based Media and how it results in very effective brand engagement,” said Ouri.
Additionally, during Advertising Week’s invitation-only events, PRN will offer sneak previews and demonstrate the next phase in Digital Place-based Media at its Conversation Station, located at Booth 5, for select members of the press and other guests. Finally, watch for a major transformational announcement coming from PRN at Advertising Week on October 1st.
About Premier Retail Networks LLC
Premier Retail Networks LLC (PRN) provides Digital Place-based Media services and ad sales that enable retailers and marketers to reach 300 million active viewers on a monthly basis in more than 10,600 locations in the U.S. PRN works with leading retailers, advertisers, content and technology companies to create and deliver place-based media that engages, informs and motivates consumers where they shop, eat and socialize. PRN’s retail venues include Acme Markets, Albertsons, Associated Food Stores, BJ’s Wholesale Club, Costco, Jewel-Osco, Meijer, Pathmark, Sam’s Club, 7-Eleven, Shaw’s, ShopRite, Star Market, Target and Walmart Stores. PRN also represents the in-venue networks located in a number of leading quick service restaurants through its relationship with indoorDirect. PRN’s programming alliances include major television networks and other media properties, as well as movie studios, record labels and magazine and newspaper publishers.
SOURCE Premier Retail Networks LLC