Forbes Names Author Whitney Keyes One of 10 “No BS” Consultants
SEATTLE, Sept. 26, 2012 /PRNewswire/ — Anyone with a Facebook page, Twitter feed or website can claim to be a business advisor. To cut through the clutter of unproven experts, Forbes contributor, John Hall, published a list of “10 Consultants Who Avoid the BS,” featuring Whitney Keyes as one who delivers results. Keyes worked as a senior Microsoft manager, strategic advisor for American Express and consultant to entrepreneurs around the world through her U.S. Department of State assignments in Kenya, Namibia and Malaysia. A one-hour strategy session with Keyes is typically enough to discover and drive new revenues.
A professor and fellow for the Center for Strategic Communications at Seattle University, Keyes provides a straightforward approach to move any business forward in her new book, Propel: Five Ways to Amp Up Your Marketing and Accelerate Business (Career Press, 2012).
Here are Keyes’ five tips to help any organization be more successful:
1. Set a smarter strategy: Review challenges and opportunities from the inside out. Get clear about your vision and map your course for success, setting goals to get you there.
2. Build a better brand story: Take a close look at the unique experience you offer customers. Use this to fuel all marketing activities, from Pinterest to email newsletters.
3. Leverage your strengths: Extend your reach through collaboration. Do more with customers and partners, even your competition, as well as opinion influencers.
4. Keep things simple: Make the marketing plan and process straightforward. Don’t re-create the wheel. Repeat what works, reuse good content and integrate when possible.
5. Speed toward results: Quickly turn your ideas and plan into action, and test pilot in the marketplace when necessary. Course-correct along the way and measure your impact.
About the Author: For over 20 years, Whitney Keyes has helped organizations become more successful. As a senior Microsoft manager, she ran global marketing campaigns, including the launch of Office 2000, an $8 billion business. Keyes worked as a strategic advisor for American Express and consultant to thousands of businesses around the world through the U.S. Department of State’s programs for entrepreneurs in Malaysia, Kenya and Namibia. Today, Keyes serves as a fellow and professor for Seattle University’s Center for Strategic Communications. Please visit: WhitneyKeyes.com.
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