On-the-Spot Mobile Sales Promotions: ICAP Patent Brokerage Announces Sale of Location-Based Marketing Patent Portfolio
SAN FRANCISCO, Sept. 27, 2012 /PRNewswire/ — ICAP Patent Brokerage announces for sale one US granted patent and seven high-tech applications relating to mobile commerce e-marketing and retail sales. This portfolio is highly relevant to in-store and in-mall promotional retail and service efforts, facilitating the chances that nearby customers will enter the store and make a purchase.
“We are excited to be offering this targeted retail marketing portfolio to our global base of buyers,” says Dean Becker, CEO ICAP Patent Brokerage and ICAP Ocean Tomo Auctions. “Where competition for consumers has never been keener, this patent portfolio can provide retailers with a strategic advantage over their neighboring competitors using advance retail technology.”
Key Characteristics & Benefits
The mobile commerce IP package includes a business process essential to the future of mall-based shopping. Upon initiation, the shopper receives a menu of choices via their mobile device particular to a given (shopping) facility in real time.
This organized information may include marketing incentives, marketing information, and/or promotions. The merchants then have the ability to more actively drive extremely qualified traffic to their stores. Retailers, wholesalers, and service providers can use this mobile commerce device medium to either support current marketing campaigns already in place, or generate immediate interest in current in-store promotions. All of this takes place while the consumer is in close proximity to that facility and thereby more likely to be responsive to the promotion.
To learn more about the assets available for sale in this portfolio:
Contact Paul Greco of ICAP Patent Brokerage at (212) 815-6692 or via email at Paul.Greco@us.icap.com.
About ICAP Patent Brokerage
ICAP Patent Brokerage is a division of ICAP plc and the world’s largest intellectual property brokerage and patent auction firm.
ICAP is the world’s leading interdealer broker and provider of post trade risk and information services. The Group matches buyers and sellers in the wholesale markets in interest rates, credit, commodities, FX, emerging markets and equity derivatives through voice and electronic networks. Through our post trade risk and information services we help our customers manage and mitigate risks in their portfolios. For more information, go to www.icap.com.
SOURCE ICAP Patent Brokerage