Last updated on April 18, 2014 at 21:21 EDT

Internet World’s Mobile Marketing Strategies: Effectively Leveraging the Mobile Channel to Engage Your Audience

September 28, 2012

LONDON, September 28, 2012 /PRNewswire/ –

– 20-21 November 2012, Millennium Gloucester, London

The UK mobile marketing industry is currently worth over GBP330 million. As recently
as 2010, the sector was worth just GBP85 million per year and this phenomenal growth is
set to continue.

However, with so many different mobile channels available, it is not enough to rely on
the off-hand assumption that this app will work or that that mobile website is all we
need. To ensure businesses stay ahead they need to understand the mobile channel’s full
capabilities, determine what will make their target audience’s tick and develop a mobile
marketing strategy that will unlock a brand’s full potential and drive the outcomes that
matter most to the business.

Internet World, officially Europe’s largest and longest-running event for digital
marketing and online business, is running its second annual conference focused on Mobile
Marketing Strategies, giving the opportunity to hear how brands from across a number of
different industries including Waitrose, Visa UK, Telegraph Media Group,
Vouchercodes.co.uk and more are leveraging this unique and multi-faceted channel to drive
customer engagement and optimise revenue.

“This conference provides a great opportunity for cross-industry brands to learn how
to drive engagement and revenue through mobile marketing.” said Conference Editorial
Manager, Marie Simpson. “Internet World recognises the need for companies to really
capitalise on this booming platform, and this conference provides the ideal content to
inspire integrated mobile and multi-channel strategies.”

Taking place in the Millennium Gloucester in London 20-21 November 2012, professionals
in marketing, digital, mobile, online, e-commerce, mobile, e-business, social media and
customer engagement will find out about new and emerging technologies and the impact that
these will have on the strategies already in place, gain the know-how needed to develop an
effective business plan around mobile marketing and hear cutting-edge case studies from
experts who have savoured the success of using this marketing channel effectively.

Find out full details and register at http://www.mms-conference.com

Marketing Enquiries: UBM Conferences, Sarah Butler, Tel: +44(0)20-7955-3913, Email:
sarah.butler@ubm.com; Speaking Enquiries: UBM Conferences, Nicola Bowen, Tel:
+44(0)20-7560-4313, Email: nicola.bowen@ubm.com; Sponsorship Enquiries: UBM
Conferences, Ince Saleem, Tel: +44(0)20-7560-4134, Email: ince.saleem@ubm.com

SOURCE UBM Conferences

Source: PR Newswire