Nebraska Book Company Hires Retail Leader as Senior Vice President
LINCOLN, Neb., Sept. 28, 2012 /PRNewswire/ — Nebraska Book Company today announced that it has hired Bill Zeuch as Senior Vice President of Merchandising and Marketing. Zeuch is the former Senior Vice President of Merchandising, Marketing and Sales New Channels at OfficeMax. Zeuch will begin his new position on Wednesday, October 3.
“Bill Zeuch has the significant skill set needed to move Nebraska Book Company forward in general merchandise, marketing and online,” said Steven A. Clemente, President and CEO of Nebraska Book Company. “He will bring best in class merchandising experience, a fact-based selling culture, and a strong focus on marketing and branding through all channels including e-commerce.”
Merchandising and e-commerce are major initiatives for the organization’s profitable growth. Zeuch’s expertise in merchandising, branding and selling initiatives will expand assortments and grow long-term market share. In addition, bringing the marketing and merchandising functions together will improve overall guest experience.
Zeuch joins Nebraska Book Company after 8 years with Office Max, a Fortune 500 company. His positions included Senior Vice President of Merchandising, Marketing and Sales New Channels; Senior Vice President of Merchandising; and Vice President of Category Management and Customer Insights. He graduated with a Bachelor of Science in Advertising from Kent State University and an MBA from the University of Notre Dame.
“Nebraska Book Company has shown an advocacy for the guest throughout all facets of the organization,” said Zeuch. “The company’s drive to succeed is what excites me about joining Nebraska Book Company’s Merchandising and Marketing teams.”
To fill the Senior Vice President role, Nebraska Book Company conducted a comprehensive search focusing on executives with proven team leadership skills, strong financial results, and marketing and merchandising expertise. Zeuch emerged as the right fit for the position.
About Nebraska Book Company
Nebraska Book Company began in 1915 with a single bookstore near the University of Nebraska campus and now operates more than 250 stores serving colleges and universities with more than 2 million students. It serves more than 2,500 bookstores through the annual sale of over six million textbooks, and has installed more than 1,600 technology platforms and e-commerce sites. Additional information about Nebraska Book Company can be found at the company’s website: www.nebook.com.
SOURCE Nebraska Book Company