DeeTown Entertainment Exclusively Records and Produces Over 50 Masters of World’s Top Billboard Hits for The CW’s “THE NEXT”
NEW YORK, Oct. 1, 2012 /PRNewswire/ — With the final episodes of the new music competition series THE NEXT scheduled to broadcast live on The CW from Los Angeles on October 2 and October 4, and an Atlantic Records recording contract awaiting the winner, New York-based DeeTown Entertainment has been busy at work exclusively recording and producing the songs that the contestants perform each week on each show in the company’s 9,000 sq. ft. recording studio and production facility so that the contestants’ singles are released after each episode on all digital service providers (DSPs), including iTunes and Cricket’s Muve Music. By the time the finale airs on October 4, DeeTown Entertainment will have recorded and produced over 50 Masters of “The Next” contestants’ versions of world’s top Billboard Hits.
“It’s very gratifying to collaborate on a television show that supports up-and-coming talent in the medium to which I have devoted so much of my career,” said Ali “Dee” Theodore, founder of DeeTown Entertainment. “The DeeTown team is thrilled to be working with Atlantic Records and The CW on such an exciting project.”
THE NEXT traveled to cities across the country, including Baltimore, Chicago, Dallas, Orlando, Los Angeles, and New York, searching for undiscovered artists on the verge of stardom. In each episode of THE NEXT, four music industry superstars — pop icon Gloria Estefan, country star John Rich, hip-hop star Nelly, and pop star and actor Joe Jonas — dropped in on the lives of four up-and-coming local singers in each city and had 72 hours to get them ready for a head-to-head singing competition at a well-known local venue. After performing in front of an audience filled with friends, family, local music fans and the four icons, one winner was chosen to move on to represent their city in the semi-finals. The finalists from the local cities will converge on Los Angeles to compete for the grand prize, a recording contract with Atlantic Records and the chance to open for one of the superstar icons, over the final live episodes.
From executive producers Dave Broome (“The Biggest Loser”), hip-hop icon Queen Latifah, and Shakim Compere, THE NEXT is produced by Raquel Productions Inc., in association with 25/7 Productions, LLC and Flavor Unit Entertainment, Inc.
For more information on DeeTown Entertainment, visit www.deetown.com.
About DeeTown Entertainment:
DeeTown Entertainment, a collective of writers, producers, musicians, artists and engineers was formed in 1998 in New York City by Ali “Dee” Theodore. The organization is considered a modern day version of the Brill Building or Tin Pan Alley, offering a creative environment unlike any other in the world. Today, the business boasts 21 collaborators: 14 writers, two producers, and five business / executives who operate out of a 9,000 sq. ft. recording studio and production facility in New York City. Since 2005, over one billion people have been exposed to DeeTown’s music worldwide through theatrical films, their music has appeared in over 32 #1 box office hit films and they have sold over 6 million records. In 2008, the organization was awarded the American Music Award for Best Movie Soundtrack for Alvin & The Chipmunks. For more information on DeeTown Entertainment, visit www.deetown.com.
About The CW:
THE CW TELEVISION NETWORK, a joint venture between Warner Bros. Entertainment and CBS Corporation, made its debut on September 20, 2006 as America’s fifth broadcast network and is the only network specifically targeting viewers ages 18-34, particularly women, a demographic highly sought after by advertisers. Delivering a total of 30 hours of programming a week, The CW offers a five-night, 10-hour primetime lineup that runs Monday through Friday. In daytime, The CW broadcasts a Monday through Friday afternoon block, and a five-hour Saturday morning animation block.
About Atlantic Records:
Atlantic Records celebrated its 60th Anniversary in 2008. Founded in New York City, the label literally grew from a one-room operation into one of the world’s preeminent music companies. Atlantic has released a string of recordings that have had a profound impact on the course of modern music, its rich history including such musical icons as Ray Charles, Aretha Franklin, John Coltrane, and Led Zeppelin. The Atlantic roster today includes many of the world’s most popular recording artists, among them Bruno Mars, Jason Mraz, Matchbox Twenty, Kid Rock, B.o.B, Death Cab for Cutie, Flo Rida, Lupe Fiasco, Janelle Monae, Shinedown, T.I., Trey Songz, Wiz Khalifa, Zac Brown Band, and many more.
SOURCE DeeTown Entertainment