Hanna Lee Communications to Represent X Wine Consortium Comprised of Boutique Sicilian Wine and Spirit Producers Who Capture Sicily’s Mediterranean Sunshine and Terroir
NEW YORK, Oct. 1, 2012 /PRNewswire/ — Hanna Lee Communications, Inc., an award-winning agency specialized in wine, spirits, food, and lifestyle PR and event management, today announced its win of the X Wine Consortium account. The consortium’s members are artisanal, family-run wine and spirits producers from Sicily: Alcesti, Marco De Bartoli, Cantine Intorcia, Fina Vini srl, Pupillo and G. B. Distillati. The agency will provide the consortium with strategic event marketing consulting and media relations outreach to support their first initiative in the U.S. market. The program includes organizing events in Boston and New York City in Fall 2012 for members of the wine and spirits trade and press.
“We are very proud to represent the X Wine Consortium and its member producers who are carrying on long family traditions, embracing native varietals and celebrating Sicily’s terroir,” said Hanna Lee, president and founder, Hanna Lee Communications, Inc. “With our expertise in wine and spirits PR and event management, we look forward to raising the Consortium’s visibility.”
The producers’ wines include Marsala, Malvasia, Moscato, Mazara, Nero D’Avola, Sirah, Salemi, Grecanico, Grillo, Zibibbo and Insolia, as well as spirits such as brandy and grappa. Their unique pours embody Sicily’s terroir and sun-drenched, breezy climate. Each has embraced modern techniques, yet firmly respects native flavors that date back to antiquity.
About Hanna Lee Communications, Inc.
Headquartered in New York City, Hanna Lee Communications, Inc. is an award-winning agency specialized in wine, spirits, food, travel, and lifestyle PR and event management. The agency only represents products and companies that it is passionate about. This outlook drives its well-acknowledged excellence.
The agency has earned recognition from prestigious national and international organizations that include the PRWeek Awards, PRSA-NY’s Big Apple Awards, The Communicator Awards, PR News’ Platinum Awards, The Bulldog Awards and the SABRE Awards. In addition, through its multi-year PR campaign for Mionetto Wines, Hanna Lee Communications contributed to developing the now popular Prosecco category in the U.S.
Client experience includes Louis Royer Cognac, Santa Teresa Rum, Manhattan Cocktail Classic, Leblon Cachaca, Sobieski Vodka, Marie Brizard Liqueur, Terra Andina Chilean Wines, G7 Portuguese Wine Consortium, Bortolomiol Prosecco, Quimeria Think Group (Rayuela, Macondo and Barraca), San Domenico New York (now SD26), Michael’s New York, MONO+MONO, Gourmet Latino Festival and others. For more information, please visit www.hannaleecommunications.com. The agency can be followed on Twitter at @hannaleenyc and “liked” on Facebook at http://www.facebook.com/HannaLeeCommunications.
SOURCE Hanna Lee Communications, Inc.