Evolution of Online Publishing Infographic Highlights Impact of Online Content

LONDON, October 4, 2012 /PRNewswire/ –

“Publishing is facing as big a transformation today as the introduction of the
printing press posed six centuries ago”

Leading online content agency, Search News Media, has created an infographic which
captures the evolution of publishing since the early 1400s.

Starting from 1440 when Johannes Gutenberg invented the first printing press, on
through the ages, highlighting greater innovation in publishing and the advent of
newspapers, right up to today’s digital age where online content is created and
distributed globally in a matter of minutes, the unique infographic offers a fantastic
snapshot of how publishing has changed over the centuries.

The infographic also illustrates how publishing, thanks to the advent of digital
publishing, has removed the traditional barriers to entry, making it possible for anyone
to become a publisher in the modern day.

Dale Lovell, Publishing Director at Search News Media
[http://www.searchnewsmedia.co.uk ], comments;

“Publishing over the centuries has changed immeasurably. We thought that an
infographic was a great way to clearly illustrate those changes.

“Today, with the advent of self-publishing platforms and social media distribution
channels, any individual, brand or business can now become a publisher. There are very few
barriers to entry.”

The Evolution of Publishing infographic
[http://www.searchnewsmedia.co.uk/news/evolution-of-publishing-infographic ], while
concentrating on the numerous changes over the centuries, also points towards the future
of publishing. For example, the infographic highlights Content Marketing Institute
research which suggests that 9 out of 10 organisations now look to content marketing, as
well as highlighting the fact that Google Panda algorithm changes makes publishing online
content on your website or blog a necessity for search engine optimisation success.

Lovell continues;

“Publishing is facing as big a transformation today as the introduction of the
printing press posed six centuries ago. Publishing, advertising, PR and marketing are all
increasingly intertwined nowadays. Brands are publishers [http://www.searchnewsmedia.co.uk
] now. Fact. The likes of American Express, Procter & Gamble, Coca-Cola, Dell understand
the value of this.

“Provided brands look to create content that is engaging and adds something to their
users, with traditional publishing in decline, the opportunity for brands as publishers is
enormous. As we hope the infographic shows, the benefits for publishing content are only
going to increase in the future.”

Search News Media prides itself on turning brands into online publishers. The company
recently worked with Asda on the launch of the new Asda Money website, as well as Comet on
their consumer tech website Pluggedin.co.uk.

Notes to editors

You can view the infographic or embed the infographic via pinterest at:

http://pinterest.com/pin/230316968414775333

A hi-res version of the infographic is available upon request. Dale Lovell is
available for interview and guest post/columns on this topic.

For more information, images and interviews contact Sarah Kerr, Search News Media:
+44(0)845-200-1445. Email: sarah@searchnewsmedia.co.uk

About Search News Media

Search News Media has been successfully working with leading brands, agencies, SMEs
and start-ups to develop content marketing strategies, blogger outreach
[http://www.searchnewsmedia.co.uk/products/blogger-outreach ] and news content
[http://www.searchnewsmedia.co.uk ] since 2010. For more information visit:
http://www.searchnewsmedia.co.uk or follow their blog at:

http://www.searchnewsmedia.co.uk/topics/news

Search News Media Recent Press

        - Search News Media partner with Asda to launch Asda Money website
          [http://finance.yahoo.com/news/search-news-media-partner-asda-133600699.html ]
        - Google News Inclusion Promotes Brand Awareness for Pluggedin.co.uk
          [http://www.prnewswire.co.uk/news-releases/google-news-inclusion-promotes-brand-awareness-167964746.html ]
        - Google Backs Quality Online News Content for Search and Social Success
          [http://www.prnewswire.co.uk/news-releases/google-backs-quality-online-news-content-for-search-and-social-success-171307181.html ]

Follow Search News Media on:

        - Google+ - https://plus.google.com/109514714400493911391
        - Facebook - http://www.facebook.com/pages/Search-News-Media/134865636561056
        - Twitter [http://twitter.com/searchnewsmedia ] - @searchnewsmedia
        - Pinterest/searchnewsmedia [http://pinterest.com/searchnewsmedia ]

SOURCE Search News Media