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Exclusive HD Preview of 6.9 Sikkim Rising Released on Youtube

October 4, 2012

NEW DELHI, India, October 5, 2012 /PRNewswire/ –

Mediakraft announced that it has released parts of its exclusively shot Travelogue
Documentary Series 6.9 Sikkim Rising on Youtube in its official Youtube Channel:
MediakraftGlobal. Prior to this, Mediakraft launched its Online Channel SikkimRising.TV
which has been made exclusively for the Travelogue Documentary Series “6.9 Sikkim Rising”,
in which the filmmaker travelled around the hill state of Sikkim, India in October 2011,
only three weeks after a devastating earthquake to document the massive destruction that
took place there. Though it’s a travelogue, which documents the natural disaster that took
place on 18 September 2011, it is actually a story of hope and inspiration to billions
worldwide. It’s a story about how the people of Sikkim, the small Himalayan state in
India, is returning to its feet after being devastated by the 6.9 MW earthquake last year
on that unfortunate day. The series was shot within 22 days of the earthquake hitting
Sikkim and carries exclusive footage and stories from the remotest parts of the state,
stories and areas that were not covered by the National and International Media.

After the official launch of the site on September 18th evening the Travelogue
Documentary Series was made available worldwide on 28 September 2012 via VOD (Video On
Demand) over Internet at http://www.SikkimRising.TV.

Presently Part 1 of the 6.9 Sikkim Rising Series titled “The Journey Beings” has been
released over the internet. This part consists of a detailed overview of earthquakes and
earthquake zones in India and South East Asia. This part also covers the documentary
team’s preparation for going into Sikkim to check the devastation just a few days after
the earthquake. A well documented journey into West, South and East Sikkim with coverage
of devastation and scenic beauty along with real life stories of people who survived the
earthquake in those affected districts has also been portrayed in this part.

6.9 Sikkim Rising is an independent production initiative undertaken by Mediakraft to
help the earthquake victims of Sikkim, a disaster affected state in India. Shot within 22
days of the earthquake hitting Sikkim, it has spent over 9 months on the edit table. A
team of over 30 professionals from New Delhi, Mumbai, Gangtok, Bangalore, Kolkata and
Ahmedabad have collaborated together to make this venture possible. Help in making the
series has come from some caring nationals from Sweden and Germany as well.

Primarily made for distribution by Video on Demand (VOD) on Internet, first 15 minutes
of the 6-hour plus long Travelogue Documentary Series has been made available on Youtube
for the general public and national and international press and media executives to
preview the series.

6.9 Sikkim Rising was initially planned as a 40-minute documentary due for release in
February/March in 2012 but while at the edit table the Producer/Director decided to make
it into a 6.5 hrs mini-series divided into 4 parts. So effectively, 6.9 Sikkim Rising’s
initial launch target of March was shifted to September, the earthquake’s anniversary
month and has spent over 9 months on the edit table.

“While making the screenplay for the series I realised it would be a gross injustice
if we do a commercial format 40-minute documentary. What I felt while shooting in Sikkim
was that the journey we were going through, the experiences we were having, they could be
understood only in the first person. You can’t experience it in a 40-minute informative
documentary. When was the last time my viewer crossed a landslide by foot? When was the
last time when my viewer travelled on a road where huge rocks are hanging overhead? When
was the last time my viewer crossed a road where 14 days ago a bus was stuck under rocks
and debris and all roads were washed out? That’s when it hit me… I need to make it into
a travelogue so that people sitting in their homes can have a first person experience of
whatever we faced. It’s all there. All our journeys, all the incidents, all the wonderful
and brave people we met. It’s all there in the series. It was a journey of a lifetime for
us, and I am sure that I have been able to bring it out exactly in the series so that our
viewers can experience it too…” added Aditya who is also the Editor and Director of 6.9
Sikkim Rising.

Presently 6.9 Sikkim Rising is being made available on a Paid VOD platform sponsored
by Eggup.Com with a Ticket Price of $ 1.99/Rs.100 (INR) approximately (48hrs Rent) and $
5.99/Rs. 300 (INR) approximately (Life Time Viewing) to recover its production costs.
After registering at SikkimRising.TV viewers will be able to access the content from 5
devices which includes iPad and iPhone, viewers can also view the content from their PC
and Mac. “We decided to keep the ticket price lower than that one has to spend to watch a
movie in a hall (in-case of rent) or to buy a DVD (in-case of lifetime purchase) in India,
so that more people can afford it. Internationally also we have introduced the same low
rate so that everyone can afford it, ” said Aditya. Chances of DVD release are also there
in a few months time and talks are also on with National/International TV Stations to air
the series.

The launch of an online channel http://www.SikkimRising.TV by an independent media
house also marks the beginning of a new era in Indian Television Industry where visionary
media entrepreneurs can create their own projects without waiting for any approval from
any specific TV channel and reach out to viewers directly via the VOD platforms of
Internet, DTH and IPTV.

“Imagine a world of good informative content that we all producers and publishers can
bring forward, which is normally disregarded by the mainstream channels as these stories
are too niche in nature. Courtesy the new media revolution, now it’s possible for us to
cater directly to the niche audience that we are targeting, as it happens in the case of
book publishing… SikkimRising.TV is a trendsetter that way.” said Aditya. “We are
calling it an Online Channel as we will keep doing Live Interviews, Studio Discussions,
Live Press Conferences on various earthquake and humanitarian issues via our Live Video
Section. We are also in talks with various producers to stream their environment related
docs and shorts and music videos at SikkimRising.TV” added Aditya.

Mediakraft Pvt. Ltd. undertook this noble venture to make a travelogue documentary
mini-series on the effects of the 6.9 MW earthquake that hit Sikkim on 18 September 2011
evening. The tremors of the quake were felt across the Indian subcontinent. In the course
of the series the plight of the people of Sikkim will be highlighted along with in-depth
coverage of the socio-economic problems being faced by Sikkim post the earthquake.

The series intends to create international awareness as regard to what has happened in
Sikkim and will highlight how Sikkim needs additional funding and an increase in tourism
related revenues.

Sikkim is in Zone IV of India’s Earthquake Zonal map and was rocked by a series of
aftershocks after the 6.9 MW earthquake that shook Sikkim on September 18, 2011. The 4.1
MW quake that took place on the anniversary of the 2011 earthquake in September 18, 2012
and other similar quakes keep disrupting normal life in Sikkim. Presently North Sikkim has
been plunged into another crisis similar to that of last year as Flash Floods have wrecked
havoc in the North and claimed scores of lives. This highlights the cause Mediakraft and
scores of other organisations and individuals are working for. The fight has not ended in
Sikkim and public support is still required.

Editors Note:
Multimedia PR Available with Images and Exclusive Video

http://www.mediakraft.in/sikkim/sikkimrising/pr/oct052012/index.html

Other than creating an awareness regarding what happened in Sikkim and the need of
tourists there, to play a direct role in bettering the lives of the victims whom we have
interviewed and filmed for the Documentary we intend to donate 10% of our profits from the
Video Series and 20% of our profit from the Memorabilia sales to one NGO/Govt. Department
who is playing an important role in bringing Sikkim back on its feet.

6.9 Sikkim Rising Official Project Pages:

Online Channel/VOD:

http://www.SikkimRising.TV

Facebook:

http://www.facebook.com/SikkimRising

Twitter:

https://twitter.com/SikkimRising

YouTube Channel:

http://www.youtube.com/MediakraftGlobal

Mediakraft:
http://www.mediakraft.in/sikkim/ [http://www.mediakraft.in/sikkim ]

http://www.mediakraft.in/sikkim/sikkimrising

About the Director and Producer:

Project is Produced and Directed by Aditya Basu who has over 16 years’ experience in
working within various fields of the Media Industry like National and Regional Non-Fiction
TV Productions, National and Regional TV News and International A/V & Text News Publishing
over the Internet catering to International Markets. He is considered to be a pioneer in
the New Media Industry having launched 2 news and information portals back in 2003 which
streams video as part of its news content offering.

Aditya Basu has been involved in production of 3 TV Documentary Series prior to this
series (Consisting of 24 Independent Documentary Episodes) and in over 16 Independent
Documentary Films financed by various Govt. and Private, Non-Fiction TV Channels and TV
News Companies in India.

Aditya Basu has also been, for the last three consecutive years, a part of the Jury
for the International Digital Emmy Awards (2009-2011) in the Non-Fiction Category, which
is held every year in conjunction with the MIPTV Awards in Cannes, France.

6.9 Sikkim Rising Project Partners:

Legal Partner: Legal Orbit

Legal Orbit (the “Firm”) is a young, dynamic and progressive full service Indian law
firm rendering legal services with a client focused and solution oriented approach. The
Firm provides with a “one stop shop” seamless service for all the legal requirements of
its clients.

http://www.legalorbit.co.in

Animation Partner: Virtualinfocom

We at Virtual Information and Communications (virtualinfocom) believe in the perfect
mix of imaginative and innovative efficiency, coupled with ground breaking technology
provides our customers with the state of the art products and services.

http://www.virtualinfocom.com

PR Distribution Partner: PR Newswire

PR Newswire is the global leader in innovative communications and marketing services,
enabling organisations to connect and engage with their target audiences worldwide.
Providing multimedia news targeting, distribution and monitoring products PR Newswire
helps you promote your brand, generate awareness, drive sales and increase revenue.

http://www.prnewswire.com

Online VOD Partner: Eggup.Com

Egg up.com is a global award winning technology platform which helps film makers
distribute their films globally in a secured manner while maintaining all controls on the
content. Consumers can watch Hi def quality shows in multiple devices, securely share it
with friends & promote the shows in social media networks & help generate revenue for the
film makers.

http://www.eggup.com

About Mediakraft:

Mediakraft Pvt. Ltd. is a digital content production, publishing and distribution
company based in New Delhi, India. We create and distribute A/V and Textual/GFX content
internationally via both the new and the old media platforms. We specialise in non fiction
content production, publishing and distribution of Documentary Films, Documentary Series,
Corporate Films, Promotional Films, Podcasts, Vodcasts etc.

http://www.mediakraft.in

        Contact:

        Shivani Swaroop,
        Press & Corporate Relations,
        Mediakraft Pvt. Ltd.
        Email: shivani.swaroop [at] mediakraft.in / 6.9 [at] mediakraft.in
        Mobile: +91-9654810951
        URL: http://www.mediakraft.in

        Address:
        Mediakraft Pvt. Ltd.,
        D12, G/F, Kailash Colony
        New Delhi 110048,
        India

SOURCE Mediakraft


Source: PR Newswire