Johnnie Walker the Strongest Spirit in 2011
BROMSGROVE, England, October 10, 2012 /PRNewswire/ –
A brand new report has revealed that Johnnie Walker retained its position as the
leading global spirits brand in 2011.
The annual report entitled ‘Top Performing Spirits Brands’ [http://bit.ly/QR4ow4 ] was
recently published for the second time by just-drinks and IWSR. It confirms that out of
the 124 brands ranked by volume, value and growth, Diageo owned Johnnie Walker was rated
as the clear leader [http://bit.ly/QR4y6w ] on the international stage.
Johnnie Walker also came out top in just-drinks’ own survey, having been awarded an
impressive 341 points for brand strength by readers worldwide. LVMH’s Hennessy Cognac was
named second strongest [http://bit.ly/QR4FPI ] brand with 339 points followed by Pernod
Ricard’s Chivas Regal.
Scotch Whiskey also dominant
Scotch Whiskey also outperformed all other categories, accounting for 33 of the
best-selling individual brands. This is largely attributable to Scotch’s universal
popularity, a strength that escapes many of its rivals. Vodka, rum, non-Scotch whiskies
and tequila all featured prominently in the survey, boasting 21, 12, 10 and seven leading
The report was compiled by IWSR editor Alexander Smith and combines quantitative and
qualitative research with insightful industry opinion to identify the best-performing
brands in any given year. The annual volume, value and growth data is complemented by the
findings of just-drinks’ [http://bit.ly/QR544F ] unique spirit brand ratings survey.
To obtain the full report and user-friendly additional Excel files, please go to: Top
Performing Spirits Brands [http://bit.ly/QR5O9U ].
Established in 1999, just-drinks is a leading online resource for the global beverage
industry, publishing around 20 news articles, analysis features and insights every working
day. Under the direction of managing editor Olly Wehring, its experienced team of
journalists, consultants and analysts provide a unique and comprehensive blend of reports
and interpretation of the beverage industry, including key events, trends, interviews and
research [http://bit.ly/KMmMk4 ] that is delivered to over 92,000 business executives per
Via its web site, webinars and in-depth management briefings just-drinks offers
insight into soft drinks, wine, beer, liqueur and whiskies industry developments and
supply-chain trends, brand and corporate strategies, CONSULT research platform, enterprise
technologies such as PLM and ERP. Furthermore, just-drinks supplies news on manufacturing
developments and how the drinking industry retailers perform around the world. For details
of how just-drinks is helping decision-makers make decisions, visit
For further information and images please contact Kate Varvedo, marketing
communication manager at Aroq Limited, on +44(0)1527-573-616, e-mail