Adspace Goes Pink For Breast Cancer Awareness Month
NEW YORK, Oct. 10, 2012 /PRNewswire/ — For the month of October, shoppers need to “think pink” in their local malls.
For the third year in a row, the Adspace Digital Mall Network is supporting America’s fight against breast cancer. Pink products and services that raise awareness of the cause will be featured throughout October. Customized 15-second spots with the iconic pink ribbon will be featured throughout 205 Adspace malls.
Participating brands include:
- Ann Taylor featuring the Evelyn Lauder Legacy Collection of Jewelry
- Evelyn Lauder and Elizabeth Hurley Dream Lip Collection
- Bobbi Brown bronzing powder and blender brush
- Limited Edition Clinique Chubby Stick Moisturizing Lip Colour Balm and a pink cosmetic carrying pouch
- Coach Poppy Lipgloss set
- Lab Series Skincare for Men Daily Moisture Defense Lotion
- La Mer The Hand Treatment
- Origins Make a Difference & Peace of Mind Duo (hand treatment and stress-free oil)
- Smashbox – Be Legendary lipstick in Inspiration
- Charles David shoes
- Aerie special edition pink bra
“The ‘pink ribbon’ has become the universal symbol for Breast Cancer Awareness. Shoppers have come to understand that proceeds from their purchases will go to a variety of meaningful breast cancer causes. People actually look out for pink ribbons during this time of year, and we’re thrilled to include more than one dozen new ‘pink’ products on our screens,” said Warren Christopher, VP, Marketing and Content Development for Adspace Digital Mall Networks. “Shoppers love checking out the latest ‘pink’ products and feel good about purchasing products that give back to causes they care about. It’s a win-win for all.”
About Adspace Networks, Inc.
Adspace Networks, Inc. (www.adspacenetworks.com) owns and operates the Adspace Digital Mall Network, the largest in-mall digital network in the country. Currently located throughout 205 Class A malls across the United States, the network consists of 2,864 HD “Smart Screens” in three formats: nine foot “floor mounts” in portrait format, 42 to 63 inch “aerials” in landscape format, and 8-by-14 foot “spectaculars” in landscape format. All Smart Screen displays show programming to enhance the shopping experience which combines a mix of the best sale items in the mall, the hottest seasonal items available, fashion trends and mall events. The network reaches 48 million unique individuals each month (source: Scarborough), and is particularly effective at reaching teens, young adults and women. Adspace is also a charter member of the Digital Place-based Advertisings Association (DPAA), an organization that is helping to provide standards and best practices for the burgeoning, digital place-based video advertising industry.
SOURCE Adspace Networks