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Last updated on April 19, 2014 at 18:42 EDT

Leo Burnett USA Names Mick McCabe Chief Strategy Officer

October 10, 2012

CHICAGO, Oct. 10, 2012 /PRNewswire/ — Today, Leo Burnett USA announced the appointment of Mick McCabe as Chief Strategy Officer. McCabe will oversee the agency’s Strategy department, which includes research, analytics, shopper marketing and brand strategy. As one of the largest strategy departments in the nation, McCabe will support brands including Allstate, Fifth Third Bank, Firestone, Kellogg’s, McDonald’s, Procter & Gamble, Sprint and Samsung, among others.

“Leo Burnett is an agency that is equally serious about strategic and creative excellence, and I am excited to rejoin the organization as Chief Strategy Officer,” said McCabe. “The agency’s HumanKind approach is a modern, exciting way to connect brands and people, and I look forward to contributing to the depth of world-class strategic services within Leo Burnett.”

With nearly 20 years of agency planning experience, McCabe is well respected in the industry and joins Leo Burnett after serving as Chief Strategy Officer at kirshenbaum bond senecal + partners in New York, working on brands including BMW, Vanguard, Homegoods, TJ Maxx and John Frieda. McCabe previously served as Chief Strategy Officer for Deutsch. He also worked at TBWA\Chiat Day and Fallon. During his first tour of Leo Burnett as Director of Planning, McCabe worked with Allstate, Kellogg’s and Nintendo.

“Mick embraces our values, believes in the power of creativity, lives the essence of HumanKind and aggressively drives change and innovation,” said Rich Stoddart, President of Leo Burnett North America.

Throughout his career, McCabe’s work has been recognized at every major creative award show and he has won two Grand Prix Effie Awards. He has also led classes at the Miami School of Advertising, University of Michigan, University of Texas and Notre Dame.

About Leo Burnett
Leo Burnett Worldwide, part of Publicis Groupe, is one of the world’s largest agency networks with 96 offices and nearly 10,000 employees. In 2012, the global network was awarded a record-breaking 55 Lions at the Cannes Lions Festival of Creativity and was also named “Network of the Year” by YoungGuns, Dubai Lynx and MENA Cristal Awards. A HumanKind communications company, Leo Burnett Worldwide has a simple and singular approach: put a brand’s purpose at the center of communications to truly connect with people. Leo Burnett works with some of the world’s most valuable brands including The Coca-Cola Company, Fiat, Kellogg’s, McDonald’s, Nintendo, P&G, Samsung and Tata among others. To learn more about Leo Burnett Worldwide visit our site, Facebook page and follow us via @leoburnett.

SOURCE Leo Burnett USA


Source: PR Newswire