Smartphone Era Gets First Dedicated Search Engine Courtesy of UK Start-up Mazoom
BRIGHTON, England, Oct. 11, 2012 /PRNewswire/ — UK-based start-up mazoom.mobi launches search engine built solely for smartphone users. Searchers are only returned results that link to mobile websites, saving them time and data allowance on their mobile phones. Launching for the US and UK mobile phone markets, users can also search for businesses in their location, Mobile Apps and News.
Mazoom has indexed millions of mobile web pages and has set its sights on being the largest index of mobile content available to smartphone users. “This is only the beginning; we’re aiming to expand our core product rapidly and reach increasingly more mobile users.” – Marcus Persh, Founder.
As well as mobile websites, mazoom offers a Local search function that allows users to search for businesses in thousands of locations in the US and UK, App store search for Android and iOS devices and a news search that only links to articles which have been mobile optimized.
Mazoom’s founders feel that mobile search has been a somewhat neglected market, mainly due to the rise of the ‘App’ stores and so much focus going on phone hardware. “The mobile web is still developing and many big companies are trying to push people towards their tightly controlled Apps, giving them greater control over their audience’s experience. This runs counter to the ideal of the open web, and we believe the founding principles of openness and interlinked content should remain in the mobile era. By building mazoom, we hope to encourage more companies to embrace mobile in the form of websites as well as apps.” – Alex Persh, Founder.
With current estimates stating that 700 Million smartphones have been shipped during 2012, mazoom feels that the mobile search market is set for a period of unprecedented growth.
Mazoom is based in the United Kingdom and has 3 employees.
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