MoZeus Opens Celebrity Mobile App Division Through a Partnership With CO&P Integrated Marketing
ATLANTA, Oct. 12, 2012 /PRNewswire/ — MoZeus Worldwide, a mobile-marketing and content management software company, is pleased to announce that it’s launching a SMART Activator “Celebrity App” division to benefit charities. The consumer photo mobile app, available on Android, Apple/iOS and Windows platforms, will leverage celebrities to raise money for charity by providing fans the ability to download the app on their mobile devices and “take” a photo with Hollywood actors, professional athletes, musicians and other pop culture celebrities. MoZeus has partnered with Cohn, Overstreet & Parrish Integrated Marketing (CO&P) to promote the product and secure celebrities for the app.
The “Celebrity App”, powered by the MoZeus SMART Photo Overlay platform, will allow fans to quickly and easily share photos “taken” with the celebrity via Facebook and Twitter. The downloadable mobile app will be available at the MoZeus website (www.MoZeus.com), iTunes Store, Android Marketplace, Windows App Store at a price estimated between 99-cents and $4.99. Proceeds from the sale of each app will benefit the celebrity’s favorite charity.
Fans will simply download the app, take a photo with their mobile device and then share via social media outlets such as Facebook and Twitter with the touch of a button.
“Today’s MTV generation is seeking new and exciting ways to interact with celebrities,” said Charles Jones, Co-founder and Chief Operation Officer for MoZeus Worldwide. “Imagine being a huge fan of musicians Lady Gaga, Justin Bieber and Taylor Swift or of athletes such as Peyton Manning, LeBron James or Derek Jeter and having an opportunity to ‘take’ your photo with them. Or inserting a photo of yourself into the cast of Jersey Shore or Modern Family – while raising money for charity.”
CO&P has already begun collaborative efforts with MoZeus to develop integrated marketing plans with an emphasis on PR and media relations, in support of several critical product initiatives for 2012. In addition, the agency plans to leverage its relationships with brands and properties such as Marriott, Playboy Enterprises, General Mills and the Olympics, as well as celebrity connections such as Ludacris, Ray Lewis and Cee-Lo Green.
To date, MoZeus has worked with more than 200 brands, agencies and sports properties to leverage the SMART Activator for more than 100,000 event days, which has resulted in five million unique leads and 30 million survey questions answered. Notable clients and properties that utilize MoZeus include Ford, Verizon, Coca-Cola, Comcast, AT&T, Beam Global, Kraft, Starbucks, Nissan and Harley Davidson, among many others.
For more information on MoZeus Worldwide or to learn more about the launch of the SMART Activator “Celebrity App”, please visit www.mozeus.com or call 1-888-YMOZEUS (966-9387).
SOURCE MoZeus Worldwide