One Kings Lane Enlists Wieden+Kennedy New York to Create First National Brand Campaign
SAN FRANCISCO, Oct. 15, 2012 /PRNewswire/ — One Kings Lane, the leading online marketplace for the home, announces the launch of its first ever national brand campaign, “Design is Never Done,” created by their newly appointed advertising agency of record, Wieden+Kennedy New York. Demonstrating the personal journey and moments of inspiration that one experiences when designing a room, the interactive campaign consists of three television commercials, digital and social media. The launch spot titled, “The Broken Lamp,” made its television debut on October 14 during the hit ABC show “Revenge.”
The integrated campaign depicts how a simple design change can spark the transformation of a room thanks to the pattern, color and texture of the expertly curated furnishings and decor found at One Kings Lane. With so many styles to discover and unique objects to chance upon, the story of the home is never quite complete and “Design is Never Done” – the sentiment that mirrors the One Kings Lane philosophy and serves as the inspiration behind the new campaign.
“With our first national advertising campaign, our goal was to capture the heart and soul of One Kings Lane through an interactive experience that demonstrates the ever-evolving design process,” said Greg Fant, chief marketing officer for One Kings Lane. “Our members are design enthusiasts with stories that are always being told and tastes that are continually evolving. We are thrilled to partner with Wieden+Kennedy to visually express these moments of inspiration.”
“One Kings Lane is such a fantastic company with much promise and growth ahead. We are honored and excited to be their agency partners, and look forward to doing really great work with them,” said Neal Arthur, managing director for Wieden+Kennedy New York.
The comprehensive campaign consists of 15- and 30-second national television ad spots illustrating room progression through design, as well as digital banners that reveal never-ending decor options with the click of a button. Additionally, One Kings Lane will launch interactive social media elements that directly engage consumers, with print ads to follow in 2013.
As the campaign unfolds, advertisements can be viewed on One Kings Lane social media channels, including YouTube, Facebook and Twitter. To learn more about One Kings Lane, please visit www.OneKingsLane.com.
About One Kings Lane
One Kings Lane is an online marketplace for the home that brings members exceptional value on a spectacular collection of top-brand, vintage and designer items. One Kings Lane works directly with leading home brands, antique and vintage dealers and designers to bring the very best products at exceptional prices to its members – every day of the week. One Kings Lane also partners with top designers, decorators and industry insiders to deliver content that inspires, enlightens and informs. Please visit www.onekingslane.com for more information.
Wieden+Kennedy, founded in Portland, Oregon, in 1982, is an independent, privately held international advertising agency with offices in Amsterdam, Delhi, London, New York City, Portland, São Paulo, Shanghai and Tokyo. A full-service, creatively led communications company, Wieden+Kennedy has helped build some of the strongest global brands, including Coca-Cola, Chrysler, Delta Air Lines, Electronic Arts, ESPN, Heineken, Honda, Kraft, Levi’s, Nike, and Procter & Gamble. www.wk.com
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SOURCE One Kings Lane