Last updated on April 19, 2014 at 9:20 EDT

Blancco Addresses Efficient, Secure Management of Data Erasure Processes at IAITAM 2012

October 16, 2012

ATLANTA, October 16, 2012 /PRNewswire/ –

Blancco [http://www.blancco.com ], the global leader in data erasure and computer
reuse solutions, will highlight evolving data erasure challenges in today’s complex
hardware environment during a presentation at the International Association of Information
Technology Asset Managers Annual Conference and Exhibition
[https://netforum.avectra.com/eweb/DynamicPage.aspx?Site=IAITAM&WebCode=ACE ] (IAITAM ACE),
held Oct. 17 – 19 in Palm Springs, California, USA. The company will interact directly
with CIOs, CFOs, CTOs, CISOs and other IT Security Managers, IT Asset and Hardware
Managers, and conference attendees in booth 14.

“Data erasure is not just for desktops and laptops anymore,” said Markku Willgren,
president of Blancco US. “From advanced mobile devices like smartphones and tablets to
complex data center hardware configurations, a variety of new challenges in removing data
from both retired equipment and active systems are emerging for information technology
asset managers and IT asset disposal specialists. In an ever-changing environment, Blancco
is proud to have helped organizations secure their valuable data for a decade and a half
as we celebrate our anniversary.”

Willgren will discuss this evolving data erasure environment in a presentation
[https://netforum.avectra.com/eweb/DynamicPage.aspx?Site=IAITAM&WebCode=SessionDetail&session_key=91872719-3555-4EFC-B79D-C00CFE2B32DB&evt_key=0099428A-2B81-4B93-8836-28B7F5729060 ]
titled “Data Erasure in Practice: Emerging Challenges in Today’s Complex Hardware
Environment” on Thursday, Oct. 18, at 3:30 pm. He will explore real-world scenarios that
managers must tackle, including data removal from personal mobile devices used in the
workplace and erasure of logical units in today’s virtualized data center and cloud
storage environments. Willgren will also introduce best practice examples for secure,
auditable erasure that protect data in this rapidly-changing asset situation.

“To be truly successful in securing data in any hardware environment, corporations
must view IT asset management as a core competency rather than just a project,” continued
Willgren. “IAITAM ACE provides like Blancco with the unique opportunity to convey the
importance of managing IT assets from a business perspective.”

For more information on Blancco, or to view Blancco’s new white paper on “Managing
Data Erasure in the Enterprise: Automated Processes for Optimal Efficiency,” please visit


About Blancco

Blancco is the proven data erasure solution for millions of users around the globe. As
the global leader in data erasure and computer reuse solutions, Blancco offers the most
certified data erasure solutions within the industry. The company serves users across a
wide range of industries, including banking, finance, government and defense. The
company’s products are highly valued by IT asset disposal professionals around the world.
Blancco operates from an extensive network of international offices and partners across
Europe, North America, Middle East, Russia, Asia and Australasia. More information is
available at http://www.blancco.com.

        Media Contact
        Monica Shaw

        Blancco US
        Markku Willgren, President, US Operations

SOURCE Blancco Oy Ltd.

Source: PR Newswire