TheraPearl, NFL Star Maurice Jones-Drew Sign Deal To Promote Pain Relief Therapy
WASHINGTON, Oct. 17, 2012 /PRNewswire/ — TheraPearl®, a fast-growing leader in the pain relief industry, today announced an endorsement deal with three-time Pro Bowl running back Maurice Jones-Drew of the Jacksonville Jaguars. The reigning NFL rushing champion signed on to help raise awareness about the proper way to warm up and cool down using hot and cold therapy products.
Recognized for his all-out play and engaging personality, Jones-Drew is a perfect fit for the fresh, inventive and increasingly popular brand.
“I love using the TheraPearl ice therapy after practice. It helps with any swelling I may have and conforms to the area I’m icing,” said Jones-Drew. “I’ve used other products in the past but they didn’t have the flexibility that I get with TheraPearl.”
As part of the partnership, the star running back will be featured in a 2013 nationwide print campaign and retail store activation programs. He will also bring his on-the-field knowledge into TheraPearl’s R&D labs to assist with new product development ideas and research. Working closely with company executives to develop new ways to educate consumers, Jones-Drew will also actively contribute to TheraPearl’s growing social media efforts and outreach programs.
“This partnership isn’t about the college All-American, the Pro Bowler, or the NFL’s rushing leader. It’s about a guy who knows better than anyone else that life can take a toll on your body, and is always looking to take steps to stay as healthy as possible,” said Daniel Baumwald, TheraPearl President. “We’re fired up by MJD’s excitement for our brand and we’re fortunate to have a player so passionate about helping us.”
TheraPearl, which recently inked a deal with the NFL Players Association (NFLPA) through NFL PLAYERS INC. (the licensing and marketing subsidiary of the NFLPA), creates innovative, doctor-designed hot and cold therapy products using Pearl Technology(TM). Products endorsed by Jones-Drew include packs that can be chilled or heated to provide general therapeutic relief, as well as the athlete-focused Proline(TM) series. The company’s Proline(TM) packs are specialty athletic recovery products designed to target specific problem areas, and adjust to fit the individual profile of shins, knees and other parts of the athlete’s body.
“Maurice Jones-Drew is partnering with an innovative, industry leader in TheraPearl to raise the level of awareness in recovery products,” said Karen Austin, NFL PLAYERS INC. Assistant Vice President of Licensing. “The NFLPA is proud to be a partner in this endeavor and will continue to support the TheraPearl mission to educate the consumer on the proper use of hot and cold therapy.”
Jones-Drew is a three-time NFL All-Pro and Pro Bowl selection. He is regarded as one of pro football’s most electrifying all-purpose backs during seven seasons with the Jaguars. A second-round pick in 2006 following an All-American career at UCLA, Jones-Drew made an immediate impact and broke franchise records in 2011 on his way to leading the league in rushing yardage.
Founded in Maryland in 2008, TheraPearl creates innovative hot and cold therapy products using proprietary Pearl Technology(TM). Easily chilled in the freezer or heated in the microwave, TheraPearl packs are the doctor-designed, drug-free way to calm pain and inflammation. For more information visit us at http://www.therapearl.com. You can also follow TheraPearl on social media platforms Facebook, Twitter and Pinterest.
ABOUT NFL PLAYERS INC.
NFL PLAYERS INC. is the licensing and marketing subsidiary of the NFL Players Association. Representing more than 1,800 NFL players, NFL PLAYERS INC. “takes the helmets off” the players and markets them as personalities as well as professional athletes. Through an exclusive sponsorship agreement with the NFL, players are integrated into NFL sponsor activations. NFL PLAYERS INC. activities include retail licensing, corporate partnerships, player marketing, special events, broadcast and publishing. For more information, visit NFLPLAYERS.COM.
FOR MORE INFORMATION, CONTACT:
Name: Annie Ganim
SOURCE TheraPearl, LLC