Last updated on April 21, 2014 at 4:58 EDT

Jumeirah Goes Pink for Breast Cancer Awareness

October 17, 2012

DUBAI, UAE, October 17, 2012 /PRNewswire/ –

Jumeirah Group, the global luxury hospitality management group and a member of Dubai
Holding, has a legacy of supporting Breast Cancer Awareness and, now that the Group’s
portfolio has doubled in size, this year’s awareness activities are taking place over
three continents.

http://photos.prnewswire.com/prnh/20121017/568100 )

The most visible form of support is the “pinking” of some of the Group’s hotels in
cities such as Dubai, Abu Dhabi, Mallorca and Shanghai, where the landmark buildings are
lending their facade to the pink ribbon campaign.

Burj Al Arab, the World’s most luxurious hotel, is inviting the public to nominate a
price for an exclusive, one-of-a-kind 24-carat rose gold iPad created especially for the
cause, with an engraved pink ribbon and the hotel’s logo. At the end of October, this
unique Pink iPad will be sold to the person who has offered the largest nomination for the
rose gold iPad on the hotel’s Facebook page, with all proceeds going towards Breast Cancer
Awareness initiatives.

Several entities within Jumeirah Group have organised free clinics and awareness
activities open to female colleagues, including scans, talks, consultations and
information sessions. Some have combined it with pampering sessions where colleagues had a
choice of a short reflexology treatment, a nail treatment or a massage.

In Wild Wadi Waterpark in Dubai, the weekly Ladies’ Nights – where the waterpark is
open exclusively to female guests and all operations are undertaken by female colleagues -
are the perfect opportunity to invite a medical team from the Pink Caravan to offer
on-site medical consultations to the waterpark’s guests.

Other fundraising activities taking place across Jumeirah Hotels & Resorts include
pink promotions, such as an afternoon tea, special mocktails, as well as pink macaroons,
cakes and cupcakes. The new Talise in Jumeirah Emirates Towers also developed special
offers for female guests wearing pink to their gym sessions or spa treatments.

About Jumeirah Group:

Jumeirah Group, the Dubai-based luxury hospitality company and a member of Dubai
Holding, operates a world-class portfolio of hotels and resorts. Jumeirah Hotels & Resorts
includes Jumeirah at Etihad Towers in Abu Dhabi; Burj Al Arab, Jumeirah Beach Hotel,
Jumeirah Creekside Hotel, Jumeirah Emirates Towers, Jumeirah Zabeel Saray and Madinat
Jumeirah hotels in Dubai [http://www.jumeirah.com/en/Hotels-and-Resorts/Destinations/Dubai
]; Jumeirah Dhevanafushi and Jumeirah Vittaveli in the Maldives; Jumeirah Himalayas;
Jumeirah Frankfurt hotel
[http://www.jumeirah.com/en/Hotels-and-Resorts/Destinations/Frankfurt/Jumeirah-Frankfurt ]
in Germany; Jumeirah Grand Hotel via Veneto Rome hotel
[http://www.jumeirah.com/en/Hotels-and-Resorts/Destinations/Rome/Jumeirah-Grand-Hotel-Via-Veneto ]
; Jumeirah Port Soller Hotel & Spa in Mallorca; Pera Palace Hotel, Jumeirah hotel
in Istanbul
[http://www.jumeirah.com/en/Hotels-and-Resorts/Destinations/Istanbul/Pera-Palace-Hotel-Jumeirah-Istanbul ]
; as well as Jumeirah Carlton Tower and Jumeirah Lowndes Hotel in London.
Jumeirah Group also runs the luxury serviced residences brand Jumeirah Living; the spa
brand Talise; Jumeirah Restaurants; Wild Wadi Waterpark; The Emirates Academy of
Hospitality Management; and Sirius, its global loyalty programme.

        PR Contact:
        Director of External Communications
        Jumeirah Group Corporate Communications
        PO Box 214159
        United Arab Emirates




SOURCE Jumeirah

Source: PR Newswire