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PK4 Media Signs Video News Service Newsy as Content Partner in the Bishop(TM) Video Platform

October 17, 2012

LOS ANGELES, Oct. 17, 2012 /PRNewswire/ — Recognizing the critical importance of quality content to the success of video advertising, PK4 Media announces a deal to bring more content to its Bishop(TM) Video Platform. Video news service Newsy is PK4 Media’s newest content partner, now feeding an average of 200 news videos per week to the Bishop content library. Newsy is a video news service that allows users to compare news sources from around the world to see how a story unfolds.

PK4 Media is a digital media company that delivers highly targeted online advertising and video content to websites. The company’s patent-pending Bishop Video Platform is comprised of an ad-supported video player, a video content library and a distribution network of more than 1,000 quality hand-selected websites. The platform gives content creators a distribution channel to monetize their videos through a revenue share system that rewards popular content.

“Partnering with PK4 Media is a great opportunity for Newsy to deliver our short, engaging videos to a wider audience, allowing viewers a convenient way to consume news from multiple sources around the world,” explains Newsy President Jim Spencer. “With a commitment to innovation, Newsy videos now include infographics and social media content, making them more insightful and relevant than ever.”

Using its proprietary technology, Newsy’s editorial team researches how hundreds of news sources are covering a story, then writes and produces a Newsy video that offers users unique perspectives they won’t find elsewhere. By constantly monitoring the topics that are trending, Newsy provides the news users want and need to know. Newsy videos are available on its website, Newsy.com, on mobile devices and distributed across the Internet.

“Our model is centered on the procurement, distribution and development of premium video content as carriers of brand advertisers’ relevant messages to qualified target audiences online,” said PK4 Media CEO Tom Alexander. “With Newsy’s news videos on the Bishop platform, our publisher partners can easily access an ongoing stream of fresh, quality content that users want.”

About Newsy

Promising to make you smarter, faster, Newsy is the only video news service that allows users to compare news sources from around the world to see how a story unfolds. Through concise videos available on the web and mobile devices, Newsy accelerates the understanding of a news story. Newsy has won an Appy Award, a Davey Award and a W3 Award. Its highly rated free apps are available to download from iTunes, Google Play, the Windows Phone Marketplace and the Nokia Store.

About PK4 Media

Based in Los Angeles, Calif., PK4 Media is a digital media company in the advertising technology industry with a platform that maximizes the value generated by online video views. The company delivers highly targeted online advertising and video content to websites through its patent-pending video technology platform, premium content video library, data tracking engine and a digital ad distribution network of more than 4,000 hand-selected websites. Founded in 2009, PK4 Media’s clients are advertisers, content creators and website publishers and include companies such as Procter & Gamble, Hilton, Disney, Home Depot and others. For more information, please visit pk4media.com.

MEDIA CONTACT:
Roxana K. Janka
roxana@phelpsagency.com
310 752 4400, ext. 116

This press release was issued through eReleases® Press Release Distribution. For more information, visit http://www.ereleases.com.

SOURCE PK4 Media


Source: PR Newswire