Medical Website Design For Patients Big And Small
COLD SPRING, N.Y., Oct. 17, 2012 /PRNewswire/ — In their latest medical website design launches, the global healthcare marketing strategists at Aurora Information Technology, Inc. (Aurora IT), demonstrate the ease with which they balance patient-friendly design, complex medical information, and behind-the-scenes Search Engine Optimization (SEO). Bay Area University of California, San Francisco (UCSF) Benioff Children’s Hospital, one of the top ten premier hospitals in the U.S., and Northern Westchester Anesthesia Services in New York each chose Aurora IT for their reputation of success and ease in medical web development.
As the only Gold Certified Bitrix Partner in the U.S., Aurora IT leverages Bitrix 11.0 site manager Internet solutions in each of their fully custom websites. All Aurora IT sites work overtime to maximize the latest Search Engine Optimization (SEO) strategies. Supporting all aspects of today’s healthcare and technology environment, their services include telemedicine software, interactive web design, Intranet portals, medical logo design, and expert medical copywriting.
“These latest sites help demonstrate the scalability of Bitrix in supporting our design and programming. We take what is often a daunting project for our clients and make it manageable and successful. Our team is adept at design and copywriting that organizes and conveys complex medical information in ways that patients want and need to find it,” said Daniel Gilbert, Aurora IT CEO and President.
The Northern Westchester Anesthesia Services site features more than 15 specialized anesthesiologists with consolidated information about the patients and surgeries they support. In contrast, the UCSF pediatric otolaryngology site is concentrated on the expertise of pediatric surgeons, elevating awareness while working in the context of the larger UCSF hospital brand.
University of California, San Francisco (UCSF) Benioff Children’s Hospital
Pediatric Otolaryngology – Head and Neck Surgery
Aurora IT approached this site with a careful blend of medical know-how and patient-centric warmth. This fresh site gives visibility to the highly specialized pediatric otolaryngology department within one of the nation’s top hospitals. Clean design elements and warm photography greet the parents of their very special patients, while providing informative overviews of pediatric head and neck conditions and surgeries. The site even includes fellowship opportunities and online payment for those wishing to make a financial donation.
Northern Westchester Anesthesia Services (NWAS)
This site gives patients and physicians exactly what they need – direct access to and information about the area’s leading anesthesiology team. Primary and sub-navigation direct users to anesthesia services and a directory of the anesthesiologists at NWAS. Pre- and post-operative patient information and insurance details are covered, along with location specifics and a contact form.
As a local company with truly global reach, Aurora IT supports private practice physicians as well as world-renowned hospitals and surgeons. “Our approach makes sense for doctors and medical specialists because it’s affordable, custom, and medically-savvy, and the end product is meaningful to patients,” says Gilbert, “We can help institutions of any size hone their marketing approach and implement strategies that work in today’s tech-rich environment without losing sight of the patient.”
Aurora IT is headquartered in Cold Spring, NY, just north of New York City. Find out more about the future of healthcare and technology with the help of Aurora IT, www.aurora-it.us or 866-573-5773.
SOURCE Aurora Information Technology, Inc.