OgilvyEntertainment Expands Branded Content Series for DuPont
NEW YORK, Oct. 19, 2012 /PRNewswire/ — The award-winning television series Horizons returns to BBC World News in October. Developed independently by BBC World News and based on OgilvyEntertainment’s and DuPont’s original concept, Horizons explores the businesses and people who are revolutionizing our world, specifically in the areas of food, energy, and protection.
In the first new episode, hosts Adam Shaw and Saima Mohsin travel to Brazil and The Netherlands to investigate unique innovations in nutrition. Throughout Season Two, viewers can expect to be taken around the world to uncover some of the world’s most revolutionary global developments in the areas of protective systems, mega cities, bio fuels, and much more.
Sponsored by DuPont, Horizons is developed independently by BBC World News. The television series is part of The Horizons Project, a comprehensive branded content platform developed by OgilvyEntertainment, which aims to reinforce DuPont as a scientific thought leader amongst business decision makers. DuPont has embraced the power of branded entertainment to spark dialogue around the world to address and find solutions to the world’s most crucial challenges facing humanity.
During the commercial break of each Horizons episode, a series of short documentary-style commercials are broadcast. Developed by OgilvyEntertainment, these short films are created in collaboration with DuPont, TwoFour Productions and key DuPont partners. Known as Stories of Inclusive Innovation, the 2-minute documentary-style commercials feature DuPont’s scientific capabilities and collaborations in action through captivating storytelling. Each spot corresponds to the episode topic in a unique way and is aired as the sole commercial break during the Horizons series, allowing for an immersive viewer experience.
“DuPont is part of every documentary-style commercial as a supporting character, with the real stars being our global partners, customers and a diverse cast of third party collaborators such as WWF and Sao Paulo Police Dept,” said Erich Parker, director of corporate strategic communications for DuPont.
During Season One of Horizons, Adam Shaw visited 18 countries, profiled 44 companies, and interviewed 150 people. Simultaneously, OgilvyEntertainment, DuPont and TwoFour Productions traveled to places like Patagonia, Southern Africa and West Java to film the documentary-style commercials. DuPont’s documentary-style commercials garnered over 2.6 million views on DuPont’s YouTube channel. The Horizons Project continues to earn recognition from industry leaders and has earned industry awards from One Show Entertainment, IAB MiXX Awards, 4Telly Awards, The Stevie’s, 2 BRAVES Awards, DMA Echo Awards, The Internet Advertising Awards, and shortlist nominations at Cannes and M&M Global.
“The success of The Horizons Project demonstrates the power of branded content to engage and create meaningful dialogue with the brand’s key audiences and thereby build brand reputation,” said Sandeep Vasudevan, Worldwide Managing Director of Ogilvy & Mather and agency lead on the DuPont account.
Catch all new episodes of the Horizons series, sponsored by DuPont, starting October 5(th). Horizons airs weekly on Fridays at 9:30PM, Saturdays at 8:30AM, and Sundays at 10:30AM and 4:30PM (all times EST). For episode highlights and an insight into the future of global business visit www.horizonsbusiness.com. For all the latest news, behind-the-scenes pictures/videos and updates from Adam Shaw, follow at facebook.com/horizons TV series and/or on twitter at @horizonsbiz. To see all DuPont Stories of Inclusive Innovation from this season and the last, visit www.YouTube.com/DuPont. Learn more about OgilvyEntertainment at Ogilvy.com/OgilvyEntertainment.
OgilvyEntertainment is the award winning global branded entertainment division of Ogilvy & Mather. With a holistic approach to the development and production of brand-funded content and original entertainment, OgilvyEntertainment has developed integrated programs for some of the world’s leading companies, such as Unilever, IBM, Nestle, DuPont, General Electric, Cisco, Time Warner Cable, and TD Ameritrade, as well as top entertainment companies, including CAA, William Morris Endeavor, NBC, BBC and others. OgilvyEntertainment (www.ogilvyentertainmentblog.com) is a unit of Ogilvy & Mather (www.ogilvy.com), a WPP company (NASDAQ: WPPGY), one of the world’s largest communications services groups.
About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. In 2012, O&M was named Cannes Lions Network of the Year and Most Effective Agency Network by the Effies Global Effectiveness Index. The company is comprised of industry leading units in all of the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing; consulting, research and analytics capabilities; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com, or follow us on Twitter at @OgilvyWW and on Facebook.com/Ogilvy.
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