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Last updated on April 17, 2014 at 1:21 EDT

Hawaii Expert Leads Social Media Strategy For U.N. Sustainability Conferences

October 23, 2012

HONOLULU, Oct. 23, 2012 /PRNewswire/ — He sent the very first tweet from Hawaii, and now he’s gone global. One of Hawaii’s premier social media experts, Rob Bertholf, was hand-selected to work with Eye on Earth/Abu Dhabi Environmental Agency and its partner, the United Nations Environmental program (UNEP), on a social media program with international implications and participants.

The program’s goal was to increase awareness of the Eye on Earth initiative at Rio+20 United Nations Conference on Sustainable Development using social media channels. Bertholf left his Honolulu office to spend six weeks in Abu Dhabi, United Arab Emirates, working side-by-side with an international team developing and then engaging for four weeks in Brazil during Rio+20. During this time, he successfully increased the event’s online awareness on the established social media sites.

Thousands of new participants from around the world participated in sharing, commenting and viewing content. The Klout score increased to 48 with a large jump in amplification and true reach. (see metrics below)

                  Start       Final         366.21%
    Klout Score         10.21       47.60
    True Reach              2        1862 93000.00%
    Amplification           2           6   200.00%
    Network                10          27   170.00%

Bertholf and his team increased Facebook likes for Eye on Earth at Rio+20 to more than 2,000, up 310.24 percent in the four-week period. Total reach increased from 632 to 6,210 and the “talking about” index went from 17 to 1,081 for a 6,258.82 percent increase.

Bertholf’s Twitter strategy included building a targeted audience of 1,000 followers with heavy social engagement @ mentions and retweets. Tweets in the four-week period increased 425,23 percent from 111 to 583. Mentions increased 19700 percent, from 1 to 197, and retweets up 35200 percent from 5 to 1765.

YouTube video views jumped to 2,000 with subscribers increasing 485.5 percent from 8 to 32 and video views up from 785 to 2067.

“We are really excited about the reach we were able to build,” Bertholf said. “Our messages were re-broadcast from accounts such as: UN, UNEP, UNEP West Asia, UN Major Groups, World Resources Institute (WRI), The Access Initiative, Global Biodiversity Information Facility, Department for Environment, Food and Rural Affairs (DEFRA), Global Footprint Network, Global Environment Facility (GEF), ERSI, European Environment Agency, World Bank and more.”

Bertholf continues to work with Eye on Earth to implement the social media strategy leading up to their 2014 conference.

About Rob Bertholf:
Internationally recognized for his strategic interactive marketing expertise and authority on search engine marketing, Bertholf is ranked #1 in Google for Search Engine Optimization Expert. A digital pioneer @Rob sent the first Tweet from Hawaii and continually finds ways to leverage the marketing power of the web.

Rob served with the U.S. Air Force where he was twice recognized as USAFE’s Communication and Information Management Professional of the Year. Additionally, he received recognition by the U.S. Joint Chiefs of Staff for development of a classified web-based tasking software.

With an insightful and comprehensive understanding of programming and web content advocacy, Rob’s ability to translate technology into marketing success landed him the role of Director of Web Innovation for ResortQuest Hawaii/Aston Hotels and Resorts. There, he and his team created web-based marketing programs using SEO, content management and advertising tracking for one of the county’s largest vacation rental and resort companies.

Rob has invented and patented a content management system used by clients such as Domino’s Pizza and Jamba Juice, developed over a dozen WordPress plugins and launched over 1,000 websites during his career.

Today Rob is the Chief Strategist of Hawaii’s leading conversion marketing firm, ClearlyM, headquartered in Honolulu, Hawaii.

SOURCE Rob Bertholf


Source: PR Newswire