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Ustream Hires Digital Content Veterans to Develop and Expand Content Strategy

October 23, 2012

SAN FRANCISCO, Oct. 23, 2012 /PRNewswire/ — Ustream Inc., the leader in live, interactive, streaming video, today announced the appointment of two veterans of broadcast and journalism to its leadership team: Cybil Wallace as executive producer and Scott Roesch as head of news and entertainment, business development. These hires, which follow on the announcement of the Ustream Broadcast Network, will further help the company’s vision of expanding the user and broadcaster experience on the site.

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“At Ustream, we are at the forefront of the next evolution of the broadcast industry, as millions of viewers make the move to live, on demand content,” said Brad Hunstable, CEO and co-founder of Ustream. “Expanding our leadership team with seasoned digital content and journalism veterans like Scott and Cybil will enable Ustream to further expand and bring our users the most compelling, high quality content and deliver best-in-class support to broadcasters.”

Cybil Wallace joins Ustream as its first Executive Producer with more than 17 years of journalism and editing experience that includes leadership positions at CNN.com and The Associated Press. Before joining Ustream, Wallace was the features editor at CNN.com where she built a team of reporters and editors to focus on original content and in-depth coverage. She began her CNN.com career as an assignment editor, responsible for the site’s breaking news coverage. Prior to joining CNN, Wallace worked for several years as a reporter and day supervisor at The Associated Press. At the AP she focused on national breaking news. She covered state government and the Mormon Church as well as stories including the Elizabeth Smart kidnapping, the 2002 Salt Lake Olympics and more elections than she cares to remember. Wallace is a graduate of Michigan State University with a degree in journalism.

Scott Roesch joins Ustream as Head of News & Entertainment Business Development with nearly two decades of experience in the creation and distribution of online video and other forms of media. Prior to his current position, Roesch was VP of Digital Development for the MTV Networks Entertainment Group, creating original web series and branded entertainment for Comedy Central and associated brands and clients. Roesch joined MTV Networks in its 2006 acquisition of Atom Entertainment, where he had been an early employee and executive with responsibility for the company’s AtomFilms and Shockwave.com services. Earlier, he served as an editor-producer at Paul Allen’s Starwave Corporation, contributing to MrShowbiz.com, ABCNEWS.com, and ESPN.com. Roesch’s teams have won several Webby Awards and honors from Billboard, Digital Hollywood, and PC Magazine. He is a graduate of UCLA Anderson School of Management with a Master of Business Administration, as well as the University of Washington with a Bachelor of Arts in English.

Wallace and Roesch are creating first class teams to program the platform’s best professional and user-produced content and to collaborate closely with broadcasters. These new teams will work hand in hand to create amazing, interactive content experiences for Ustream’s growing global audience of more than 57 million monthly visitors and more than 3 million broadcasters.

About Ustream
Ustream Inc. is the leader in live and interactive video streaming. The interactive platform connects broadcasters and viewers of unlimited size through innovative technology including co-hosting video features, IRC chat, Facebook, and Twitter. Ustream’s free and premium solutions allow any broadcaster to create their own customizable channel with robust social and notification features to enhance visibility and virality across multiple platforms. In addition to activating the embeddable features on external websites, users are able to broadcast and view content while interacting in real-time directly from mobile phone devices, tablets, streaming players, smart TVs, and more. The company attracts millions of users ranging from music artists, celebrities, politicians, athletes, corporate executives, animal enthusiasts and gamers. For more information, visit www.ustream.com and follow Ustream’s socials: Twitter (@Ustream); Facebook (facebook.com/Ustream).

SOURCE Ustream Inc.


Source: PR Newswire