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Last updated on April 17, 2014 at 17:30 EDT

Luck Stone’s Technology Package Places XTERRA Athletes On The Map

October 23, 2012

RICHMOND, Va., Oct. 23, 2012 /PRNewswire/ — Luck Stone, a partner and three-year sponsor in the XTERRA race series, announced today that it will launch a three-part technology package to transform the athlete and spectator experience at the XTERRA World championship triathlon — kicking off Sunday Oct. 28 in Hawaii; the technology package will advance the viewing experience through a social media map / hashtag #XTERRAMAUI, GPS athlete trackers, and live streaming video.

Since 1996, Hawaii has welcomed thousands of participants to join in the XTERRA World Championship triathlon — the launch of the technology package enhances the World Championship and brings the XTERRA experience closer to its fans.

“In efforts to hold fast to their beliefs, Luck Stone has remained at the leading edge of innovation and this year’s contribution to the XTERRA series is no exception,” said Janet Clark, president of XTERRA. “Luck Stone’s grit, determination and passion for creativity have been key drivers in the release of the technology package.”

The technology package will add a new dimension to the race in Hawaii by enriching the viewing experience, providing real-time coverage of the competition to on- and off- site spectators and bringing athletes and spectators closer together.

Bob Grauer, president of Luck Stone, noted, “Our partnership with XTERRA has been mutually rewarding because of our entrepreneurial and competitive spirit and focus on the success of others.” Grauer added, “We are proud to partner with XTERRA again and offer athletes and fans worldwide to experience the competition through the competitors’ lens. XTERRA continually inspires us to think creatively, take risks, and strive for greatness.”

Originally introduced at XTERRA East Championships in Richmond, Va. in June of 2012, then at the XTERRA National Championships in Ogden, Ut. in September of 2012, XTERRA and Luck Stone continue to evolve and advance the technology package.

Luck Stone is working to enrich the XTERRA experience by creating an interactive social media map. Spectators are encouraged to utilize the hashtag #XTERRAMAUI to link up on Twitter, share their experience and generate excitement through picture-sharing, geo-tagging and reporting.

A second feature is a GPS device worn by the elite athletes that tracks their location, distance, and speed. Like the camera footage, this information will also be available to view online at www.xterralive.com.

A third feature includes cameras operating at different vantage points throughout the course streaming live video feed onto the web, enabling viewers to watch the race and cheer on the athletes in real time. Live video feeds will be displayed on several large monitors at the World Championship at the Ritz Carlton in Maui.

According to Luck Stone associates, Trevor Blanning and John Blackmore, who introduced the three-part technology package to XTERRA, the package has had a worldwide reach and has been viewed by thousands and thousands in more than 35 countries. Friends and fans are now able to experience XTERRA competitions worldwide, and in real-time, through the lens of athletes and spectators alike.

To learn more about Luck Stone and XTERRA, visit www.luckstone.com and www.xterraplanet.com. Capturing XTERRA’s essence and spirited competition and competitors, the Luck Stone’s site features upcoming XTERRA events and schedules, athlete profiles and helpful visitor information. You can participate during the competition on Twitter using the hashtag #XTERRAMAUI and also follow us on Facebook: http://www.facebook.com/Luck.Stone.XTERRA or www.xterralive.com

About Luck Stone
Luck Stone is a customer-inspired business that offers more than 30 different products such as crushed stone, sand and gravel, topsoil and ball field mixes to the road-building, commercial and residential construction industries. A privately-held company founded in 1923 in Richmond, Va., Luck Stone is one of the largest crushed stone providers and has more than 17 construction aggregate plants in Va. and N.C. and three distribution yards in Va. To learn more about Luck Stone go to luckstone.com

About TeamUnlimited/XTERRA
TEAM Unlimited is a Hawaii-based television events and marketing company, founded in 1988. It owns and produces XTERRA and in 2011 will produce nearly 200 XTERRA off-road triathlon and trail running races in 15 countries worldwide. There are 40,000+ competitors from all 50 states and more than 40 countries competing in XTERRA. In addition, TEAM TV has produced more than 300 adventure television shows resulting in three Emmy’s and 42 Telly Awards for production excellence. View samples at xterra.tv, and learn more at xterraplanet.com

Media Contacts:
Denise Baddour Wright
dbwright@luckstone.com
804 283 1742, mobile

SOURCE Luck Stone


Source: PR Newswire