HSN’s Joy Mangano Collaborates with Corelle(R) to Bring Style, Functionality and Durability to the Table with the New Corelle(R) for Joy Mangano Dinnerware Collection
ST. PETERSBURG, Fla., Oct. 24, 2012 /PRNewswire/ — On October 30(th), Corelle® dinnerware the master glass and dinnerware brand since 1970, will join forces with entrepreneur Joy Mangano, HSN’s #1-selling personality, to introduce an exciting new collection of dinnerware. The 16-piece set combines the durable technology of Corelle® dinnerware with the functional style customary of the Joy Mangano brand. Available in five vibrant colors including cranberry red, cobalt blue, lemon yellow, apple green, and tangerine orange (as well as a classic bright white), the set also features a newly designed piece – a multi-use wide rim entree bowl.
The partnership marks the first time the housewares company will embark in a co-branded partnership and is exclusively for Joy Mangano, the creator of the infamous Huggable Hanger® and My Little Steamer®.
Manufactured in the USA, the dinnerware is break-and-chip-resistant and oven, dishwasher, and microwave safe. Corelle® dinnerware’s signature Vitrelle® glass is non-porous, and designed to withstand even the harshest kitchen conditions. Additionally, each set includes a three year limited warranty guaranteeing that Corelle® for Joy Mangano dinnerware will be a stunning staple in every homemaker’s kitchen.
The Corelle® for Joy Mangano collection will be sold exclusively on HSN.com, and is priced at $74.95. The collection includes a set of four dinner plates, four lunch plates, four wide rim entree bowls and four 28 oz soup bowls. The collection can be expanded with additional sets of four dinner plates, four entree bowls, four mugs, and a six piece oven-to-table Bake, Serve, Store(TM) Set–all sold separately. Additionally, October 30(th) will mark the world launch of the new wide rim entree bowl, the latest new dinnerware shape from the Corelle® brand.
Corelle®’s affordable and robust glass dinnerware has been a household staple for over 40 years. Revolutionizing the market in 1970 when it introduced its break, chip, and scratch resistant technology, the Corelle® brand has become recognized worldwide.
Tune in October 30(th) at midnight, 1:00 am, 11:00 am, 12:00 pm, 4:00 pm, 5:00 pm, 9:00 pm and 10:00 pm to be the first to purchase this revolutionary dinnerware exclusively on HSN.
About Joy Mangano
HSN’s Mother of Invention, Joy Mangano, made her HSN debut in 2000 and has revolutionized the home improvement industry with a number of groundbreaking new inventions. Known for creating items that improve functionality and are easy to use, many of her products have quickly become household names, including the My Little Steamer, Huggable Hangers, the Miracle Mop, the Rolykit, the Clothes It All Luggage System and the Handy Hook Mirror. Joy Mangano continues to be an innovator in the home world business creating affordable home solutions with tremendous value.
About Ingenious Designs, LLC
IDL is a subsidiary of HSN and was founded in 1991 by its president, Joy Mangano. Ms. Mangano is one of the most recognized and successful electronic retailing personalities in the industry today. With over 400 million sold, her famous Huggable Hangers are in homes across the country! The company is a leader in designing, inventing, and marketing innovative and unique products including the original Miracle Mop, My Little Steamer, and the Clothes It All Luggage System. In addition, IDL has broadened its scope by managing and also developing product on HSN for icon and celebrated super-model IMAN and chef and restaurateur Todd English, in the electronic retailing industry and infomercials.
HSN is an interactive lifestyle network and retail destination, offering a curated assortment of exclusive products combined with top brand names. HSN incorporates experts, entertainment, inspiration, solutions, tips and ideas to provide an entirely unique shopping experience for its customers. HSN is available across all media including its TV network and HSN.com, which ranks in the top 30 of the top 500 internet retailers. HSN, the original shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI).
More than 40 years ago, R&D scientists at Corning Glass Works developed a special hub lamination process that thermally bonds three layers of glass–a core center surrounded by top and bottom layers of “skin” or “glaze” glass. The glass was decorated using unique enamels that actually became a part of the glass, creating durable, scratch-resistant designs.
During its first decade, Corelle(®) glass dinnerware was virtually sold out–even before it was made. Within 18 months after Corelle® dinnerware was first placed on sale, more than 40 million pieces had been sold – an unprecedented record. Today it is estimated that nearly half of all households have Corelle(®) break- and chip-resistant dinnerware in their kitchens.
Corelle is a registered trademark of WKI Holding Company, Inc., used with permission by World Kitchen, LLC.
SOURCE Ingenious Designs, LLC