Detour® Strengthens Their Team with Three Professional Football Players
CARSON CITY, Nev., Oct. 25, 2012 /PRNewswire/ — Protein products company Forward Foods, LLC, the maker of the award-winning Detour(®) bar, today announced the addition of three professional football players to “Team Detour”. In the midst of an exciting season on the gridiron, Detour is proud to have such high caliber athletes join their team – Stevan Ridley of the New England Patriots, Ben Tate of the Houston Texans, and Eric Decker of the Denver Broncos.
Detour strives to assist all athletes, from professional to recreational, achieve their nutritional and personal best. With great-tasting protein bars and shakes, Detour encourages people to make changes, large and small – to take positive “detours” – towards a healthy lifestyle.
“Detour is thrilled to have Stevan, Ben and Eric on our team. We are impressed by their dedication to excellence in their sport and commitment to their own health and fitness,” said Patrick Muldoon, chief executive officer of Forward Foods, which owns Detour.
Ridley was drafted by the New England Patriots in the third round of the 2011 NFL Draft. In his rookie season, Ridley rushed for a total of 441 yards and a touchdown. Currently, Ridley is 7(th) in the NFL in total rushing yards and 6(th) in the league for touchdowns with four.
Tate was drafted in the second round of the 2010 NFL Draft by the Houston Texans. In 2011, Tate ran for a total of 942 yards and four touchdowns.
The Denver Broncos drafted wide receiver Eric Decker in 2010. In 2011 he had 44 receptions for 612 yards and nine touchdowns, including returning a 90 yard punt for a touchdown against the Oakland Raiders on Monday Night Football. He currently has a touchdown in three straight games.
As members of Team Detour, Ridley, Tate and Decker join NFL players LaMarr Woodley (Pittsburgh Steelers) and Steve Smith (St. Louis Rams), Olympic gold medal-winning soccer player Megan Rapinoe, Olympic gold medal swimmer Matt Grevers, Olympic silver medalist in the Decathlon, Trey Hardee, the US Pro Tri Team, and an assortment of up and coming athletes in a variety of sports.
Detour protein bars and shakes are available in health and fitness retailers, convenience stores, grocery stores, military bases, and online at www.detourbar.com. Follow Detour Bars on Facebook at www.facebook.com/DetourBars.
About Forward Foods
Forward Foods, LLC manufactures and markets high protein snack, energy bars and shakes under the Detour brand. Since the introduction of the original bar in October 2002, Detour has grown into a $60MM retail brand platform and is the leading high protein brand in health and fitness stores. Detour revolutionized the high protein bar category by being the first to utilize candy bar technology and formulation to create a truly “great tasting” high protein bar. The brand has now expanded to more mainstream channels including food grocery, drug store, mass merchant, club and convenience stores. For more information on the complete line of great tasting, high protein Detour products, visit http://detourbar.com
SOURCE Forward Foods, LLC