Villa del Palmar Resort Collection Launches New Branding Campaign, “Your Story Starts Here”
PUERTO VALLARTA, Mexico, Oct. 25, 2012 /PRNewswire/ — Villa Group Resorts unveiled today the “Your story starts here” branding campaign to further advance its Villa del Palmar collection of distinct and luxury hotel properties with locations in Mexico’s premier resort destinations.
Reflecting Villa del Palmar’s dedication to providing guests with more than luxury and comfort along the golden beaches of Mexico, the new campaign represents the resorts’ matchless ability to create vacations that are unique and personal to each guest. As a result, the “Your story starts here” campaign uses this memorable tagline to guide international marketing efforts including the launch of a new consumer website, www.villadelpalmar.com, as well as the brand’s internal service philosophy.
“In conjunction with Villa del Palmar’s mission to provide guests with everlasting memories, our new campaign gives a tangible identity to those remarkable experiences and milestones that become part of one’s life story,” said Carlos Aquino, Vice President of Hospitality Sales & Marketing for the Villa Group Resorts.
The creative vision for the campaign was driven by the expressions and insights associated with a vacation at a Villa del Palmar hotel, which act as a vehicle for personal story creation; whether it’s for a wedding, catching up with friends, or a family’s vacation getaway. The campaign leverages these key elements to promote an emotional connection with existing and future consumers.
The Villa del Palmar “Your story starts here” branding campaign will be further positioned across a variety of engaging platforms in the coming weeks including an e-newsletter, a fun-filled social media sweepstakes offering a lucky winner a trip to a Villa Del Palmar property and customized travel packages fit for a family getaway, a couple’s retreat and/or meeting up with friends.
About Villa Del Palmar
Located on the pristine beaches of Mexico, the Villa Del Palmar resort collection offers distinct luxury hotel properties with an invigorating blend of luxury, adventure and serenity. The hotel collection boasts 8 properties in five Mexican destinations with more on the horizon, including Cabo San Lucas, Cancun, Islands of Loreto, Puerto Vallarta and Riviera Nayarit. For more information about the Villa Del Palmar resort collection, call (877) 845-5247, visit www.villadelpalmar.com, follow us on Twitter @villagroup and visit our Facebook page.
Carolyn Izzo Integrated Communications
SOURCE Villa Del Palmar Resort Collection