Last updated on April 19, 2014 at 7:40 EDT

Living Room Art with Samsung Smart TV and s[edition]

October 25, 2012

LONDON, October 25, 2012 /PRNewswire/ –

Samsung turns living rooms into art galleries with new App

Samsung Electronics, today unveils a first look at the s[edition] App onto Samsung
Smart TV. The new premium App, which will be exclusively showcased this week at WIRED
2012, will create an exciting artistic display for WIRED delegates as they explore the
exhibition zone and see works from some of the world’s most acclaimed contemporary artists
via Samsung’s 75-inch ES9000 LED Smart TV.

http://photos.prnewswire.com/prnh/20121025/572662 )

Including unique and exciting works of art from artists including Damien Hirst, Tracey
Emin and Shepard Fairey, the s[edition] App provides Samsung Smart TV owners with the
chance to buy, collect and display limited edition art for the home. Prices for a work of
art range between GBP5 and GBP1000 and come complete with a certificate of authenticity.

What’s more, the unrivalled picture quality of Samsung’s Smart TVs enhances the
artwork with the Micro Dimming Ultimate and Precision Black technology available on the
latest Smart TVs in the range delivering richer, more optimised colour and detail. The
higher contrast ratios, deeper black levels and increased brightness also help bring to
life the colours within the art.

Samsung’s One Design philosophy that is used throughout its Smart TV range perfectly
complements s[edition] with the TV range now more stylish than ever before, it is the
perfect frame for eye catching works of art. The slim bezel of the Samsung Smart TV range
will also allow art lovers to showcase their art with a ‘barely there’ frame allowing the
art to take centre stage in their home.

“The launch of s[edition] on to Samsung Smart TV opens up the world of art to the
public, allowing people to view their favourite pieces of art in the comfort of their own
home. The beauty of the images they choose will be intensified through the picture quality
of the Samsung Smart TV range, creating an incredibly impactful visual experience for
viewers.” said Lali Parikh, Strategic Content Manager, CE, Samsung Electronics UK.

“The new App from s[edition] offers contemporary art lovers the opportunity to enjoy
art from some of the world’s leading artists at affordable prices. It’s an easy way to
collect contemporary art that can be enjoyed on screens at home and on the move. Via the
s[edition] App you can browse a catalogue of unique art, listen to exclusive artist
interviews and build a digital collection of limited edition works,” said Robert Norton,
CEO, s[edition].

The s[edition] TV App will join a growing collection of Apps available on Samsung
Smart TVs including ITV Player, BBC iPlayer, Rightmove, Muzu.tv, Facebook and Twitter
giving viewers a huge choice of content and entertainment through their television.
‘Samsung Apps’ is the first and biggest App store available for TVs, with over 20 million
Apps already downloaded worldwide, proof that consumers are rapidly embracing the Smart TV

The App will be available on Samsung 2012 Smart Interaction enabled models. Samsung’s
unrivalled picture quality and premium design provides viewers with a truly artistic
experience for the living room.

Notes to Editors:

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication,
digital media and digital convergence technologies with 2011 consolidated sales of
US$143.1 billion. Employing approximately 222,000 people in 205 offices across 71
countries, the company operates two separate organizations to coordinate its nine
independent business units: Digital Media & Communications, comprising Visual Display,
Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and
Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LCD.
Recognized for its industry-leading performance across a range of economic, environmental
and social criteria, Samsung Electronics was named the world’s most sustainable technology
company in the 2011 Dow Jones Sustainability Index. For more information, please visit


About s[edition]

s[edition] is the leading digital platform for collecting contemporary art, bringing
limited edition art by the world’s leading artists to digital devices and screens.
s[edition] offers everyone an easy, enjoyable and social way to experience collecting, at
affordable prices. The s[edition] platform allows members to follow artists, browse and
collect works, send editions as gifts to friends, and build their own collections. Working
directly with artists, s[edition] offers works by Damien Hirst, Shepard Fairey, Tracey
Emin, Jenny Holzer, Yoko Ono , Elmgreen & Dragset, Christian Boltanski , Bill Viola and
Lawrence Weiner among others.





Source: PR Newswire