Pharmavite® Names Mile 9 Agency Of Record To Launch New Children’s Supplement Brand – Voots®
CALABASAS, Calif., Oct. 31, 2012 /PRNewswire-iReach/ — Mile 9, a full-service advertising and brand marketing agency based in Calabasas, Calif., today announced that Pharmavite® LLC, a leading global manufacturer of dietary supplements including Nature Made® vitamins and SOYJOY® nutrition bars, has selected Mile 9 as their agency of record to help launch their new children’s supplement brand – Voots® Veggie-Fruit Tarts.
Voots supplements are designed for kids ages four and older and provide the Vitamin C antioxidant power of three servings of fruits and vegetables in two chewable berry-flavored tarts.* The multi-year agreement will include brand and creative strategy development, as well as consumer, retail and trade marketing support for the product. This account win is the latest addition to Mile 9′s growing client roster that includes work with such brands as K–SWISS, PsomasFMG and Omni Specialty Packaging (OSP).
“We couldn’t be more honored that Pharmavite selected Mile 9 as their agency of record for Voots supplements,” said Jeff Smaul, President and Creative Director of Mile 9. “We love the product, and as Pharmavite’s first children’s brand, we have a unique opportunity to take a fresh approach in establishing Voots Veggie-Fruit Tarts as a leading product in the category.”
As Pharmavite’s agency of record for the Voots Brand, Mile 9 will lead development and execution of an integrated marketing campaign, designed to create a groundswell of brand awareness, interest and demand. Infused with the brand’s fun loving personality and wholesome nutritional values, the launch campaign will connect with smart and savvy Moms across multiple touchpoints including social, digital, experiential and traditional media.
The Voots Brand launch is the third project that Pharmavite has tapped Mile 9 for. The agency previously completed experiential campaigns and event based programs for SOYJOY, the company’s all-natural snack made from nutrient-rich whole soy baked together with whole fruit, and Sleep(®), Nature Made’s all-natural sleep aid.
“Mile 9 came to the table fully engaged on the brand and with a detailed strategy and impressive creative vision for the launch campaign,” said Erin O’Malia Gehan, Vice President of Marketing for Pharmavite. “Additionally, having worked with them previously, we trust their expertise and value their insights. We’re looking forward to another very successful working relationship with the agency.”
Voots Veggie-Fruit Tarts launched nationally with select retailers on September 22, 2012.
*Voots(®) supplements contain 60 mg Vitamin C per serving. The average Vitamin C content of the top 20 most commonly consumed fruits and top 20 most commonly consumed vegetables is 19 mg per serving, for a total of 58 mg per three servings. Voots(®) supplements are not intended to replace your daily intake of fruits and vegetables, which are important sources of fiber and additional nutrients.
About Mile 9
At Mile 9 you’ll find the intersection of strategy, innovation and creativity – an agency who has built a reputation for creating breakthrough campaigns. As a full-service advertising and brand marketing agency, Mile 9 offers clients a broad range of capabilities including branding, advertising, interactive, social media and experiential marketing services.
Mile 9′s diverse and impressive client roster includes brands across a wide range of industries including entertainment, athletic apparel, consumer electronics, CPG and industrial services. For more information, visit www.mile9agency.com.
For more than 40 years, Pharmavite LLC has earned and maintained the trust of healthcare professionals, consumers, and retailers by manufacturing high-quality vitamins, minerals and other dietary supplements, and all-natural foods under its Nature Made(®) and SOYJOY(® )brand names. For more information, please visit www.Pharmavite.com.
Media Contact: Jeanne Beach Mile 9, 949-233-5372, firstname.lastname@example.org
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SOURCE Mile 9