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DreamWorks Animation’s Rise of the Guardians to Play Limited IMAX® Engagement on November 21, 2012

November 1, 2012

LOS ANGELES, Nov. 1, 2012 /PRNewswire/ — IMAX Corporation (NYSE: IMAX; TSX: IMX), and DreamWorks Animation SKG, Inc. (Nasdaq: DWA) today announced that the animated adventure Rise of the Guardians will be digitally re-mastered into the immersive IMAX(®) 3D format and released for a limited engagement in select IMAX(®) international and domestic theatres starting November 21, 2012.

(Logo: http://photos.prnewswire.com/prnh/20111107/MM01969LOGO )

DreamWorks Animation’s Rise of the Guardians is an epic adventure that tells the story of Santa Claus, the Easter Bunny, the Tooth Fairy, the Sandman and Jack Frost – legendary heroes, each with extraordinary abilities. When an evil spirit known as Pitch threatens to take over the world, the immortal Guardians must join forces to protect the hopes, beliefs and imagination of all children on earth.

Rise of the Guardians is directed by Peter Ramsey and produced by Christina Steinberg and Nancy Bernstein. It features the voices of Chris Pine, Alec Baldwin, Hugh Jackman, Isla Fisher and Jude Law. It is inspired by the highly-acclaimed children’s book series by William Joyce, who, together with Guillermo del Toro, serves as Executive Producer. The film will be distributed worldwide by Paramount Pictures Corporation.

The IMAX release of Rise of the Guardians will be digitally re-mastered into the image and sound quality of The IMAX 3D Experience(®) with proprietary IMAX DMR(®) (Digital Re-mastering) technology. The crystal-clear images coupled with IMAX’s customized theatre geometry and powerful digital audio create a unique environment that will make audiences feel as if they are in the movie.

www.riseoftheguardians.com

About IMAX Corporation

IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you’ve never imagined. Top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX’s network is among the most important and successful theatrical distribution platforms for major event films around the globe.

IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo, Shanghai and Beijing. As of Sept. 30, 2012, there were 689 IMAX theatres (556 commercial multiplex, 20 commercial destination and 113 institutional) in 52 countries.

IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D Experience®, The IMAX Experience® and IMAX Is Believing® are trademarks of IMAX Corporation. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube (www.youtube.com/imaxmovies).

This press release contains forward looking statements that are based on IMAX management’s assumptions and existing information and involve certain risks and uncertainties which could cause actual results to differ materially from future results expressed or implied by such forward looking statements. These risks and uncertainties are discussed in IMAX’s most recent Annual Report on Form 10-K and most recent Quarterly Reports on Form 10-Q.

For additional information please contact:

    Entertainment Media:                         Investors:
    IMAX Corporation - Los Angeles               IMAX Corporation - New York
    Christine Tasto                              Teri Loxam
    310-255-5547                                 212-821-0110
    ctasto@imax.com                              tloxam@imax.com

    Principal Communications Group - Los Angeles Business Media:
    Melissa Zukerman/Paul Pflug                  IMAX Corporation - New York
    323-658-1555                                 Ann Sommerlath
    melissa@pcommgroup.com                       212-821-0155
    paul@pcommgroup.com                          asommerlath@imax.com

                                                 Sloane & Company- New York
                                                 Whit Clay
                                                 212-446-1864
                                                 wclay@sloanepr.com

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SOURCE IMAX Corporation


Source: PR Newswire