Color the Mountains With Peak Performance
STOCKHOLM, November 1, 2012 /PRNewswire/ –
The Active Collection is where it all began, 1986 in Are, Sweden. For 25 years Peak
Performance has created technical and innovative active clothing that combines excellent
functionality with simple, attractive design. The ski lines for Fall/Winter 2012 again
suit all different kinds of skiers and adventures.
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The Heli Line is Peak Performance’s very own interpretation of contemporary big
mountain skiing and comes in a modular design: relaxed, technical and colorful garments,
all easy to match throughout the whole line thanks to coordinated color detailing.
“Our Heli line is all about continuity on a very high level. Improved technical
solutions in fresh, new colors should add further comfort and at the end of the day more
fun to the consumers’ ski experience,” says Staffan Thomasson, Senior Designer at Peak
In addition to the classic Heli Alpine shell program, this season includes a wider
range of padded products. The Heli Loft Jacket and Pants are made of 2 layer Gore-Tex Pro
fabric that keeps the weather outside while its ADVANSA Thermodegree(s)Cool(R) padding
maintains a warm and dry micro-climate inside.
High performance insulation
Choosing the right materials is crucial when making high performance garments. That’s why
Peak Performance spends a lot of time developing, testing and evaluating everything from
threads to fabrics. When it comes to synthetic insulation, Peak Performance has chosen to
exclusively use a unique insulation made with ADVANSA Thermodegree(s)Cool(R) for this
winter’s padded ski wear products.
Designed to optimize the body’s natural thermoregulation capabilities, the ADVANSA
Thermodegree(s)Cool(R) technology uses smart fiber cross-sections to provide superior
moisture and temperature control.
“Simply put, when you’re hot and sweaty, the fibers breathe and transport moisture to
cool you down. When you’re cold, the fibers trap heat but let moisture out so you stay
both warm and dry,” explains Silvia Toledo, ADVANSA.
The Heli Line is available in Peak Performance General Stores, online on
http://www.peakperformance.com as well as at selected retail partners: Heli Loft
Jacket: 500 EUR; Heli Loft Pants: 395 EUR
Men’s colors: tangerine (orange), bright green, dark moraine lake (lilac), iron cast
(dark grey) Women’s colors: offwhite, bright green, fuchsia (pink), iron cast (dark grey)
For further information please contact: Cohn & Wolfe Stockholm Kamran Alemdar, Project Manager Mail: firstname.lastname@example.org Phone: +43-73-531-13-38
SOURCE Peak Performance